Pendo The Product Marketing Director for Novus at Pendo leads the marketing and go-to-market strategy for a new AI-native software product. This role owns narrative, positioning, demand strategy, community presence, and early commercial outcomes.
Responsibilities
Develop and maintain messaging, positioning, and talk tracks as Novus evolves
Own the full GTM plan for Novus including audience targeting, channel strategy, campaign execution, launch moments, and success metrics
Own top-of-funnel acquisition by defining channel mix, running campaigns, and driving early access signups
Build community presence across developer forums, social channels, influencer relationships, and event-driven activation
Own the product-led growth motion in collaboration with product and growth teams
Help define how Novus and Pendo work together for customers
Build enablement materials for sales and partner teams
Define and own metrics connecting marketing activity to commercial outcomes
Qualification
Beyond the qualificationsYou're a builderYou're AI-curious - genuinelyYou're not using AI tools occasionallyProven ability to drive a launchStrong content instinctsActiveHigh bias to actionExperience in product analyticsPendo Core ValuesLocation
Required
Beyond the qualifications, we hire through a specific lens. These aren't buzzwords; they're the things we'll actually look for in how you talk about your work.
You're a builder, not a maintainer.
You're most energized when there isn't a clear path yet, and you get to define it. You don't wait for direction; you identify gaps, shape solutions, and drive them forward. At Pendo, great Product Marketing Directors don't just follow instructions; they operate as strategic advisors, influencing decisions, guiding stakeholders, and elevating how we work.
You're AI-curious - genuinely.
You're not using AI tools occasionally. You're rewiring how you work around them. You're faster, sharper, and more prolific because of it, and you bring that energy to everything — how you approach your work, how you prep, how you communicate, how you think. We want someone who sees AI as a multiplier, not a shortcut.
7+ years of marketing experience with real ownership of positioning and narrative for a product or category at the individual contributor level.
Proven ability to drive a launch, repositioning, or category story end to end, including the writing and strategic thinking behind the work.
Strong content instincts, with the ability to create crisp narratives, sharp positioning documents, and launch materials that audiences actually engage with.
Active, practical fluency with AI tools such as Claude, ChatGPT, or similar, with evidence that AI has meaningfully changed how you work and what you ship.
High bias to action, with a track record of shipping, gathering feedback, iterating, and filling gaps without waiting for perfect information.
Ability to translate technical depth into clear, compelling messaging without oversimplifying a novel product.
Strong cross-functional influence with product, sales, marketing, and leadership stakeholders, especially in environments where you need to drive alignment without direct authority.
Preferred
Hands-on experience building community among developers or other technical builder audiences.
Technical fluency from building software or working closely enough with engineers to understand codebases, pull requests, and deploy cycles.
Experience in product analytics, instrumentation, observability, developer tools, open source, or AI coding tools.
Growth-hacking experience in an early-stage or 0-to-1 product environment.
Pendo was founded in 2013 by former product managers, who combined their heads and hearts to build something they wanted but never had as product managers: a simple way to understand and attack what truly drives product success. Our mission is to improve society's experience with software. Come join one of the fastest-growing startups, supported by best-in-class institutions like Battery Ventures, Salesforce Ventures, Spark Capital and Meritech.
Pendo Core Values: Bias to Act, Hone Your Craft, The Team is Pendo, and Maniacal Focus.
Location: Pendo is a hybrid culture. In-office 3 days per week unless designated remote.
