Pendo Field Marketing Manager role partnering with Sales to drive pipeline growth and create targeted regional campaigns. Own account-specific programs and regional field events in the West territory.
Responsibilities
Partner with RVPs and Account Directors to shape territory and account strategy
Own dedicated programs for top 10 priority accounts including executive gifting and bespoke events
Plan and execute approximately three regional in-person field events per quarter
Develop fluency in intent platforms and translate buying signals into program actions
Coordinate with Enterprise demand generation team to align campaigns
Analyze event and program performance metrics and provide feedback
Qualification
Beyond the qualificationsYou're a builderYou're AI-curious - genuinelyYou're not using AI tools occasionallyProficiency with Google Suite
Required
Beyond the qualifications, we hire through a specific lens. These aren't buzzwords; they're the things we'll actually look for in how you talk about your work.
You're a builder, not a maintainer.
You're most energized when there isn't a clear path yet, and you get to define it. You don't wait for direction; you identify gaps, shape solutions, and drive them forward. At Pendo, great Field Marketing Managers don't just follow instructions; they operate as strategic advisors, influencing decisions, guiding stakeholders, and elevating how we work.
You're AI-curious - genuinely.
You're not using AI tools occasionally. You're rewiring how you work around them. You're faster, sharper, and more prolific because of it, and you bring that energy to everything — how you approach your work, how you prep, how you communicate, how you think. We want someone who sees AI as a multiplier, not a shortcut.
Bachelor's degree and at least 3 years of relevant experience, including event planning and sales partnership in a B2B environment.
Demonstrated ability to partner with Sales, Demand Generation, and executive stakeholders to build programs that support pipeline growth, deal acceleration, and account engagement.
Strong project management and communication skills, with the ability to manage event logistics, stakeholders, timelines, invite flows, and reporting simultaneously.
Comfort operating in a fast-changing environment with a quick-start mentality, high production output, and the ability to work autonomously and as part of a team.
Agentic mindset with experience creating AI-enabled or agentic workflows to move work forward more efficiently.
Willingness and ability to travel for events and on-site execution.
Preferred
Background in B2B SaaS event marketing or experience embedded within a sales organization.
Experience using intent data platforms to inform account strategy and translate buying signals into program action.
Ability to leverage corporate campaigns alongside field initiatives to drive full-funnel demand.
Comfort building and interpreting enriched account lists for targeted account programs.
Product fluency and the ability to hold credible VP-level conversations about core platform use cases.
Proficiency with Google Suite, Salesforce, Outreach, Clay, and Splash.
Creative and strategic thinker with strong attention to detail and a positive, forward-thinking approach.
Pendo was founded in 2013 by former product managers, who combined their heads and hearts to build something they wanted but never had as product managers: a simple way to understand and attack what truly drives product success. Our mission is to improve society's experience with software. Come join one of the fastest-growing startups, supported by best-in-class institutions like Battery Ventures, Salesforce Ventures, Spark Capital and Meritech.
