Account intelligence and research

Develop a living understanding of your assigned accounts, keep the sales engine running smoothly, and use AI as your primary workflow tool. You'll create and leverage MCP integrations and AI workflows to automate research, monitor buying signals, and surface insights at a depth and scale that would otherwise be impossible.

Monitor earnings calls, press releases, LinkedIn activity, and trade press for each assigned account, tracking leadership changes, new hires, restructures, and other organisational signals

Quickly identify what is commercially relevant from a high volume of information e.g. A CMO announcing a digital transformation programme becomes a pod trigger within 48 hours

Use AI as a primary workflow tool for research, signal detection, summarisation, and stakeholder mapping, including building MCP integrations and AI workflows that automate research and monitoring at scale

Use Yext’s internal Scout tool to run analyses of how target accounts show up in AI and traditional search (AEO/GEO), turning findings into insight the pod can use in outreach and meetings

Build and maintain account intelligence dashboards, relationship maps, and strategic account plans in partnership with AEs and Customer Success, keeping them current and actionable

Account mapping and multi-threading

Own the stakeholder map for assigned accounts, identifying champions, influencers, and decision-makers across marketing, digital, AI, customer experience, and IT

Build and maintain relationships with operational stakeholders below C-suite level

Help the pod spot gaps in account coverage, flagging when we rely too heavily on a single contact

Keep stakeholder maps and account plans current as organisations change. Executive engagement sits with the AE; your role is to map the right people so the pod knows exactly who to engage

Business Development Representative

Responsibilities

Qualification

Required

Benefits

Company

Yext

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