Pmg The Senior Video Lead at PMG leads planning, investment strategy, and execution of video and audio campaigns across multiple platforms. This role advances PMG's One Video strategy by aligning teams and managing marketplace relationships.
Responsibilities
Lead the planning , investment strategy, and execution of high-impact video and audio campaigns across linear TV, connected TV (CTV), streaming video, audio, podcasting, and emerging media channels.
Develop sophisticated cross-platform media strategies that maximize reach, efficiency, performance, and business outcomes while leveraging PMG's technology and data capabilities.
Develop strategies for optimizing across Linear TV, Streaming, CTV, Digital Video, Social Video, Premium Content Partnerships, Live Sports.
Drive collaboration with cross-functional teams, including media, creative, and analytics.
Leverage audience, viewership, marketplace, and performance data to inform investment decisions, optimize media allocations, and identify opportunities for incremental growth.
Evaluate marketing performance metrics and leverage data-driven insights for decision-making.
Manage external partnerships with media vendors and negotiate negotiate innovative partnerships, premium inventory opportunities, value-added integrations, and favorable commercial outcomes.
Lead investment stewardship throughout the campaign lifecycle, ensuring excellence in execution, delivery, optimization, reconciliation, and performance accountability.
Partner with Analytics and Measurement teams to advance cross-platform attribution and measurement frameworks that connect media investments to business results.
Contribute to forecasting and budget planning for media campaigns.
Identify emerging trends and opportunities in video advertising, including advanced audience solutions, addressable media, programmatic TV, streaming innovation, and evolving consumer behaviors.
Deliver regular updates and actionable insights internally and externally to clients, showcasing campaign results and offering recommendations for improvement.
