Responsibilities

Cockroach Labs is hiring a Vice President of Growth Marketing to lead a unified function that combines pipeline creation, marketing operations, and agentic-led account programs under one team. This is a new role created as part of a broader marketing transformation. You will own everything from digital demand generation and campaign execution to the operational infrastructure, automation platform, and data pipelines that power the marketing engine. This leadership position demands a systems thinker who can tie together demand gen strategy, marketing technology, AI-powered workflows, and a growing account-play motion into a single operating model. A key aspect of this role involves working closely with peers in sales development, field marketing, corporate marketing, the data team, and RevOps to ensure the marketing operations and demand gen functions are aligned with broader revenue goals and company strategy.
This role requires three days a week on site in New York City.
Own pipeline creation across paid & organic. You own the number. Digital marketing strategy and execution across paid search, paid social, display, content syndication, and retargeting. Campaign strategy & planning (in tandem with Product Marketing), and performance optimization across all digital channels.
Own the marketing technology stack end-to-end: and the enrichment and scoring layers that feed them. Drive tool rationalization and vendor management for all marketing-owned platforms.
Own SDR operations: the revenue agent platform, prospecting automation, contact enrichment, event follow-up workflows, and Outreach/Nooks tooling. Your ops team builds the systems that the SDR organization runs their plays on.
Own ICP modeling, account targeting, and the data infrastructure behind attribution and ROI reporting. Build the measurement framework that the team uses to make resource allocation decisions.
Own the agentic-led account play motion. Cohort-based account selection, AI-assembled microsites, gifting triggers, event invitations, geo-targeted ads, and automated multi-channel execution. You provide strategic direction and operational infrastructure to scale this to X plays per week running semi-autonomously.
With the web and design team build out the self-serve campaign execution infrastructure that lets the rest of the company run marketing plays with appropriate guardrails. This is the operational backbone of our marketing democratization thesis: anyone at Cockroach Labs with a good idea and a target audience should be able to launch a marketing play through the platform, with marketing providing oversight and quality governance, not labor.
Build and manage a combined team of approximately 10 people across demand generation, marketing operations, and account programs. Recruit and develop high-performing marketing talent. Set the cadence: how the team plans, builds, ships, and measures.
The Expectations
In your first 30 days:
Build conviction quickly. Get grounded in Cockroach Labs’ ICP, GTM motion, sales cycle, competitive position, pipeline dynamics, and buyer journey. Develop a first-principles view of where we can capture more market.

Qualification

A builder's mindset

Required

12+ years of experience in demand generation, marketing operations, or growth marketing within B2B SaaS, with a deep understanding of enterprise sales cycles and technical buyer personas.
At least 5 years in a senior leadership role owning both pipeline creation and marketing infrastructure, with a proven ability to manage, mentor, and scale high-performing teams in a dynamic environment.
Direct experience managing a combined demand gen and marketing ops function, or a strong track record of unifying previously siloed teams under a single operating model.
Deep fluency in the modern marketing tech stack: Marketo (or HubSpot), Salesforce, ABM platforms, enrichment tools (Clay, ZoomInfo, Clearbit), orchestration layers, and campaign analytics. You understand how these systems work under the hood, not just how to manage vendors.
A track record of designing and scaling AI-enabled workflows that improve how work gets done across teams or functions.
Experience embedding AI into repeatable processes to increase speed, consistency, and output quality at a system level.
A builder's mindset. You have personally architected or overseen the build of automated workflows, agentic systems, or marketing automation at scale.
Experience scaling B2B demand generation in a technical, developer-oriented market. Enterprise infrastructure, database, or cloud software experience is a strong plus.
A strategic mindset complemented by a hands-on approach. You can set a two-year vision and also get into the weeds on a Marketo workflow or a Clay integration when the situation requires it.
Needs to have managed a team of 8-10 before and ideally larger. This role starts with ~10 directs and indirects across two functions.
The judgment to identify where org design and span of control should change as AI increases throughput.
Cockroach Labs is proud to be an Equal Opportunity Employer building a diverse and inclusive workforce. If you need additional accommodations to feel comfortable during your interview process, please email us at accessibility@cockroachlabs.com.

Marketing Operations Manager at Cockroach Labs · LumiJobs

Marketing Operations Manager

Responsibilities

Qualification

Required

Benefits

Company

Cockroach Labs

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