Staff Product Marketing Manager, Developer Experience at Cockroach Labs · LumiJobs

Responsibilities

We're looking for a Staff Product Marketing Manager to join our PMM team during a pivotal period of growth. This is a high-ownership role at the center of everything Cockroach Labs does: you'll own the go-to-market for a defined portfolio of product areas, serve as the go-to-market lead for our company rebrand — the biggest brand moment in our history — and act as a launch bench across one of the densest release calendars we've ever shipped, including major GA milestones across editions, deployment, and operations.
Your product portfolio anchors one of our most strategic stories — how CockroachDB runs, watches, and connects itself in production: Observability & AI-Assisted Insights (including our new autonomous monitoring agent), Workload Management, and Ecosystem & Platform Integration (change data capture and how CockroachDB plugs into the modern data stack). Together these areas sit at the heart of CockroachDB's AI-operations narrative and its “fits your stack” story, and you'll shape how the market understands them.
Product Marketing at Cockroach Labs sits inside the Product organization within R&D, which means you're embedded in the product development lifecycle from the start: you'll attend product planning, know the roadmap two quarters out, and author the “so what” for every feature that ships in your areas. If you like working with R&D in the morning, Demand Generation mid-day, and Sales in the afternoon, we'd love to hear from you.
You must be based in New York City to be eligible for this role, and will be expected to go into our office on Mondays, Tuesdays and Thursdays.
Positioning and messaging for your portfolio. Develop, test, and deliver compelling positioning and value propositions for your product areas, tuned to the needs of key personas — developers, platform engineers, architects, and enterprise buyers. The core skill of this role is translation: taking complex technical capabilities and expressing them in language a CIO acts on.
Rebrand go-to-market. Lead the cross-functional go-to-market program for the company rebrand: narrative, messaging migration, launch sequencing, field and customer communications, and enablement — coordinating across Product, Marketing, Sales, and Comms to land it on time and with impact.
Product launches and releases. Drive launch-grade execution for the releases in your areas and serve as a shared launch bench for marquee GA moments across the roadmap. Help install and run a standardized launch playbook used for every product release.
Content and bill of materials. Create high-impact collateral — product briefs, website copy, blogs, whitepapers, case studies, and sales assets — that communicates real customer value, not feature lists.
Sales enablement. Build training and enablement that Sales actually uses: where we win by vertical, use case, and persona; how to tell the cost and resilience story against Aurora, Oracle, and Spanner; and how to sell in business language rather than database terms.
Market and competitive intelligence. Analyze industry trends, customer needs, and the competitive landscape. Feed win/loss insight, product analytics, and field feedback back into positioning, roadmap conversations, and enablement priorities.
Cross-functional GTM collaboration. Operate as a trusted partner to Product Management, Education, Demand Generation, and Sales. Influence outcomes across teams you don't own, and build joint deliverables that make the whole go-to-market stronger.
The Expectations

Qualification

8+ years of professional experienceLaunch leadershipStrong writing chopsAnalytical rigorExperience positioning observabilityCockroach Labs has a hybrid work model

Required

8+ years of professional experience, including 5+ years in enterprise software/SaaS product marketing with a proven record of launching products to market (we're hiring at the Senior or Staff level depending on experience)
Enterprise infrastructure or developer-tools experience: you've marketed deeply technical products to developers, architects, and CTOs/CIOs, and you hold your own in the room with technical buyers — ideally with exposure to the database, data infrastructure, or AI categories
Exceptional technical-to-business translation ability: you instinctively rewrite “geo-partitioned leaseholder rebalancing” as “your app is fast everywhere your customers are”
Launch leadership: you've run complex, cross-functional launches end to end — and ideally a rebrand, repositioning, or category-level messaging change
Strong writing chops: you produce unique, personable long-form content that technical audiences actually want to read
Analytical rigor: you use win/loss analysis, product analytics, and pipeline data to inform strategy, prove what's working, and kill what isn't
The ability to thoughtfully use LLMs to radically improve PMM effectiveness
A track record of operating cross-functionally with product, engineering, and sales as a trusted advisor — navigating ambiguity, integrating diverse perspectives, and driving measurable results without direct ownership of every outcome

Preferred

Experience marketing against cloud-native default databases (Aurora, DynamoDB, Spanner) and overcoming “good enough + already on AWS” inertia
Experience positioning observability, AIOps, or AI-assisted products
Familiarity with data integration and streaming ecosystems (change data capture, Kafka, schema registries) and how enterprises evaluate “fits my stack”
Experience building or running competitive intelligence programs (battlecards, win/loss cadences, sales feedback loops)
Reporting to the Head of Product Marketing, you'll join a small, high-leverage PMM team inside the broader Product organization. Product Marketing at Cockroach Labs means you work with everyone — sales, sales enablement, solution engineering, product management, demand generation, and beyond. We like it that way: this team shapes the growth vector of the company every day.
Cockroach Labs is proud to be an Equal Opportunity Employer building a diverse and inclusive workforce. If you need additional accommodations to feel comfortable during your interview process, please email us at accessibility@cockroachlabs.com.
Cockroach Labs has a hybrid work model, with Roachers that are local to one of our offices coming in on Mondays, Tuesdays, and Thursdays and working flexibly the rest of the week. While we’ve learned valuable lessons working remotely, nothing can replace the connection, creativity, and fun that occurs when Roachers get together and we are committed to fostering a workplace that encourages collaboration and allows us all to do our best work.

Staff Product Marketing Manager, Developer Experience

Responsibilities

Qualification

Required

Preferred

Benefits

Company

Cockroach Labs

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