Senior Digital Marketing Manager

United States · Remotefull timeRemote

Apply on Employer Site

senior

$120k–$160k

H1B: no

Popl Senior Digital Marketing Manager at Popl owning and optimizing digital demand generation channels including paid search, AI search, SEO, email marketing, and website performance. This role manages agencies and contractors while building attribution systems and executive reporting.

Responsibilities

Popl is looking for a Senior Digital Marketing Manager to own and optimize our digital demand generation engine, including paid search, AI search, SEO, email marketing, and website performance, while building the attribution systems and executive reporting these channels currently lack. This is a hands-on senior role for someone who can run channels day-to-day, manage our digital advertising agency and channel contractors, and translate performance into clear, credible reporting for leadership.
You'll report to our VP of Marketing and work closely with our Head of Content on content strategy.
Own SEO & AI search visibility: Set technical and content SEO strategy, and build out how Popl shows up in AI-driven search and answer engines (ChatGPT, Perplexity, AI Overviews).
Manage paid media & agency performance: Own the relationship with our paid search/social agency — set strategy, manage budget, and hold them accountable to performance targets.
Drive email marketing: Lead lifecycle, nurture, and campaign email, managing segmentation, deliverability, and performance.
Optimize the website: Lead inbound conversion optimization, on-page experience, and coordinate site updates.
Direct content strategy: Partner with our Head of Content on high-impact pieces, and oversee contractors and AI agents handling website content writing and optimization.
Build measurement & executive reporting: Build the reporting and attribution framework these channels currently lack — dashboards in HubSpot and Salesforce, baseline KPIs, and leadership-ready reporting.
Manage contractors & vendors: Directly manage the agency and channel contractors supporting these functions.
Own budget allocation: Organize and manage spend across all channels above.

Qualification

ExperiencePaid search & SEO expertiseAI search visibilityReporting & analyticsAI fluencyExecutive communicationVendor & content management (preferred)Mindset

Required

Experience: 5-8+ years in digital marketing, ideally B2B SaaS.
Paid search & SEO expertise: Hands-on experience running paid search and SEO, including managing external agencies and holding them to performance standards.
AI search visibility: Demonstrated experience with AI SEO / AI search visibility tools (LLM citation tracking, AI Overview presence, answer-engine optimization).
Reporting & analytics: Ability to independently build reports and dashboards in both HubSpot and Salesforce. Experience in this is absolutely necessary.
AI fluency: Experience building agent skills, routines, or automated workflows in tools like Claude or ChatGPT — using AI as working infrastructure for reporting, analysis, and content operations.
Executive communication: Proven ability to build and present executive-level reporting, translating channel data into business narrative.
Vendor & content management (preferred): Experience managing agencies and contractors for channel execution and content production, with strong editorial judgment.
Mindset: Bias toward data-driven decision-making and comfort with ambiguity in an early-stage, resource-constrained environment.

Benefits

PTO
Equity/RSU
Wellness

Company

Popl

View company page

Source: ashby

Active within the past hour

Remote-friendly

More roles at Popl

Customer Success Manager (Mid-Market)

United States · Remote

Sales Development Representative (SDR)

United States · Remote

Senior Backend Engineer

United States · Remote

Account Manager

United States · Remote

Boost Your Interview Chances

Improve Resume Match Score

Free

Your Score

9.0

Strong Applicant

Must-Have Skills for This Role

SEOAI searchpaid searchemail marketingHubSpotSalesforce

Optimize my Resume

Apply Faster with Autofill

Free

Save your profile once. LumiJobs pre-fills the employer's application form so you stop re-typing the same answers on every site.

Apply With Autofill

Or skip LumiJobs's tools and submit directly on the employer's career site.

Apply on Employer Site

Senior Digital Marketing Manager at Popl · LumiJobs