This role sits at the center of Brand, Creative, GTM, Growth, Analytics, Regional Marketing, and Channel teams for LifeLock, owning the development and production of breakthrough creative that brings brand strategy and messaging to life across every major campaign and launch.

Brand & Campaign Strategy

Translate LifeLock's brand positioning, audience insights, and competitive dynamics into messaging architecture and scalable campaign platforms.

Own messaging development for key initiatives, crafting value propositions, key selling points, and product narratives that translate brand and product strategy into clear, differentiated positioning.

Design campaign architecture for key initiatives, defining strategic platforms, messaging hierarchies, and audience segmentation.

Ensure brand principles and guardrails are reflected in every campaign brief and creative territory.

Author comprehensive campaign briefs grounded in audience insight, product differentiation, and measurable business goals.

Creative Development & Production

Champion bold, insight-driven creative thinking, pushing beyond category norms to develop breakthrough campaign platforms and brand moments that differentiate LifeLock in market and in culture.

Generate and shape high-impact creative territories for key initiatives and launches, translating brand and GTM strategy into concepts that inspire teams and drive measurable brand and business results.

Partner closely with in-house agency and creative teams to concept, develop, and produce video, digital, social, and paid media assets that are both brand-elevating and performance-oriented.

Own the creative production process end-to-end, from briefing and concepting through review, approval, and final asset delivery, ensuring quality and brand consistency at every stage.

Product Marketing & GTM Lead Manager - LifeLock

Responsibilities

Qualification

Required

Benefits

Company

Gen Digital

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