Teamworks Senior Product Marketing Manager at Teamworks leads go-to-market strategy for Personnel and Coaching product categories. The role includes owning market insights, positioning, messaging, and enabling sales and customer success teams.
Responsibilities
Own market, competitive, and customer insights for our Coaching and Player Personnel product categories across professional, collegiate, and international sports organizations
Lead category and competitive positioning, differentiation strategy, and messaging that translates sophisticated analytics into clear customer outcomes
Own go-to-market planning and execution for high-priority product launches and category-level initiatives, from customer/market/competitor insights through multi-channel campaign activation
Build and maintain the enablement assets, playbooks, battlecards, and training our Sales and Customer Success teams rely on to sell and support these products
Use our customer engagement platform (Customer.io) to help communicate with customers and drive adoption and retention.
Define and track KPIs for adoption, launch performance, and campaign effectiveness, turning results into recommendations for Product and GTM stakeholders.
Build and maintain AI-driven workflows that support individual and team processes.
What I'm Looking For
What You Must Bring
5+ years of product marketing experience, including senior ownership of go-to-market strategy
Proven B2B SaaS experience supporting analytics, business intelligence, or data-driven platforms
Experience supporting global markets and multiple customer personas, our buyers range from analytics-savvy front office staff to head coaches
Qualification
You're familiar with tools like GongTo all recruitment agenciesWe're the Operating System for SportsTMExperience in sportsFamiliarity with Gong
Required
You're familiar with tools like Gong, Customer.io, Gainsight, Omni, ProdPad, or Notion
This is a chance to own go-to-market for the products the most elite football, hockey, baseball, and soccer organizations in the world use to decide who to draft, trade, or develop. You'll work at the center of Product, Sales, Customer Success, Product Success, and Executive leadership on a category we're actively scaling, with real room to shape the strategy, not just execute someone else's plan.
This role is not eligible for sponsorship at this time.
To all recruitment agencies: Teamworks does not accept agency resumes. Please do not forward resumes to our jobs alias, Teamworks employees or any other organization location. Teamworks is not responsible for any fees related to unsolicited resumes.
We're the Operating System for SportsTM, powering 7,000+ organizations worldwide, from collegiate programs to every major pro league. Founded in 2006, we've evolved from a messaging tool for college football into the leading sports tech platform, with 600+ global teammates building the future of sports tech. Our solutions span Personnel, Coaching, Performance, Operations, and Intelligence - helping teams recruit smarter, train better, stay compliant, and win.
Teamworks is an equal opportunity employer - if you live our core values every day and are honest, hardworking, humble, committed, innovative, and an all-around exceptional person, you'll thrive at Teamworks. We are committed to building a diverse and inclusive workforce and take affirmative action to not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics. This policy applies to all employment practices within our organization, including but not limited to recruiting, hiring, promotion, termination, compensation, benefits, and training. Teamworks is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email talent@teamworks.com.
Preferred
Experience in sports, athletics, or performance technology industry
Familiarity with Gong, Customer.io, Gainsight, Omni, ProdPad, or Notion
