Develop clear, compelling messaging for enterprise offerings tailored to key personas within target verticals

Create marketing assets, including slide decks, videos, blog posts, and one-pagers, that effectively communicate our value propositions to vertical leaders and support our sales team’s pursuits

Lead positioning and sales enablement efforts to drive awareness and engagement for Scale’s offerings.

Drive cross-functional marketing programs around target verticals, in conjunction with product, engineering, sales, and growth marketing to create a cohesive customer experience and contribute to pipeline targets

Collaborate with field marketing and events teams to develop vertical-specific event strategies, content, and experiences that drive engagement within customer and target accounts

Drive customer marketing efforts, creating both strategy and tactics to maximize the value Scale and customers get from our shared success, including case studies, testimonials, visual assets and event participation

Design and run Scale’s Customer Advisory Board (CAB) program — including virtual sessions and an annual in-person summit — to engage senior enterprise executives with programming that is genuinely engaging and additive

Ideally, you’d have:

5+ years of experience in product marketing in B2B enterprise environments, with a preference for experience in at least one vertical sales-led growth motion or a customer marketing focus

An understanding of AI/ML technology and/or intuition for how to build content for executive buyers, IT, and business users.

Excellent written and verbal communication, problem-solving, storytelling, and analysis skills

Ability to influence at all levels, including executive, and to work across functions

Product Marketing Lead, Enterprise

Responsibilities

Qualification

Required

Preferred

Benefits

Company

Scale AI

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