Product Marketing Manager at Motivity · LumiJobs

Responsibilities

Motivity is looking for a Product Marketing Manager to own how our product is positioned, launched, and sold across a wide market, from solo BCBA-owned practices to national operators with 50+ locations and a formal procurement process.
This is our first dedicated product marketing hire. The role spans positioning and messaging, launch strategy, enablement, competitive intelligence, and customer insight, working closely with product, sales, and marketing to better communicate our unique approach and value we bring to the market.
The right person for this role is a strong writer who can turn a complex, regulated product into a sentence a busy clinic owner understands on the first read. They are comfortable owning scope and ambiguity, and they build positioning from direct customer conversations rather than from a spreadsheet.
Positioning and messaging
Own how Motivity is positioned across a wide range of buyers — from a solo BCBA owner with three learners to a national operator with 50+ locations. Turn what our product does into what it means for a Clinical Director versus a CFO versus the RBT using it in session.
Build the category narrative for our move upmarket so enterprise buyers can answer questions about multi-site governance, audit readiness, and migration at scale.
Launches and go-to-market
Own product launch strategy and execution end to end: the brief, the narrative, the sequencing, the channels, and the post-launch read on whether any of it worked. Turn the roadmap into external stories.
Maintain the customer-facing changelog and the plain-language product source of truth that everything else (campaign copy, customer-facing decks, website, release comms) draws from.
Sales enablement
Build the assets that move deals: one-pagers, pitch decks, demo scripts, solution briefs, competitive battlecards, talk tracks, and proof points.
Collaborate and align with Sales and Product through internal launch training that makes sure what Sales says matches what Marketing publishes.

Product Marketing Manager

Responsibilities

Qualification

Required

Preferred

Company

Motivity

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