(Sr.) Field Marketing Manager - Mid-Market, East at Verkada · LumiJobs

Responsibilities

As a Verkada Field Marketing Manager you are an essential member of the GTM function for our Mid-Market segment. You will be instrumental in defining the strategic direction of our regional campaigns and event strategy needed to build pipeline and deepen relationships with our top accounts. You will do whatever it takes to develop a best-in-class ecosystem of security expertise to build market credibility and define the trajectory of our Mid-Market East business. If you are successful in this role, your contributions will directly result in millions of dollars of pipeline created.
We are looking for candidates to work out of our New York City or Philadelphia offices when they are not traveling.
Partner with sales and channel leadership on the overall needs, strategy, focus, approach, and regular expected results from marketing specific to your region
Execute best in class regional and local campaigns, both direct and partner led, including Verkada hosted events, regional trade shows, local webinars, and any other tactics needed to achieve pipeline goals
Execute account based marketing programs on behalf of sales, and demonstrate to reps how they can execute program elements on their own
Drive local, high touch, thought leadership and customer executive collaboration and community on the topic of physical security and the cloud
Advise the corporate and broader demand generation hub as they develop, plan, execute, and measure supporting, highly impactful demand generation and marketing campaigns
Work with top channel partners to develop their overall marketing and customer engagement approach
Collaborate with Product Marketers to build the necessary positioning, messaging, customer advocacy, and assets
5-10 years of B2B marketing experience
Strong ability to logistically execute on multiple concurrent events that require effective pre/during/post motions and communication among cross-functional teams
Experience working with channel or strategic partners to plan and execute on programs that achieve excellent results

(Sr.) Field Marketing Manager - Mid-Market, East

Responsibilities

Qualification

Required

Benefits

Company

Verkada

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