5+ years in B2B demand generationClasp Multiplier TraitsHigh agencyObsessed with efficiency and outcomesDelivers beyond expectationsWhat We Give In ReturnHealth benefits (healthCommuter benefitsFlexible PTO policy
Required
5+ years in B2B demand generation, including at least 2 years building a demand engine from zero at a Series B-or-earlier startup.
Demonstrated ability to operate as the sole hands-on marketing hire on a lean team, while being ready to direct a second team member's execution as the function grows. This is 90% individual-contributor work today, and results, not title, are what will earn the people-leadership piece.
You defined the funnel stages and metrics yourself; you did not inherit someone else's playbook.
Proven ownership of a lead-volume target, with the numbers to back up attainment, misses included. You can state the number, the target, and exactly what drove the gap
Hands-on experience configuring lead scoring, attribution, and campaign tracking inside HubSpot. You can walk through exactly how you built it, not just how you read someone else's dashboard
A track record of setting channel and content strategy rather than executing someone else's brief: you decided where to spend, cut what didn't work, and can quantify the impact of the calls you made
Clasp Multiplier Traits
High agency: builds and fixes things without waiting to be told, and tells leadership the truth about what's working and what isn't, especially when it's bad news
Obsessed with efficiency and outcomes: measures the work by qualified lead impact, not activity, kills what isn't working fast rather than letting it run on habit, and leverages AI tooling to maximize speed and effectiveness
Delivers beyond expectations: treats targets as a floor, not a ceiling
Brings fresh ideas and challenges assumptions: pushes back on channel, messaging, and process decisions with data and reasoning, rather than defaulting to consensus or precedent
Preferred
Experience marketing to healthcare/HR enterprise buyers (CHROs, VPs of TA, HR execs) or adjacent enterprise/clinical audiences
What We Give In Return
Competitive cash and equity compensation
Health benefits (health, dental, & vision), 401k
Commuter benefits
Flexible PTO policy
Opportunities to grow and perform in a fast-paced environment alongside a stellar team.
The salary range for this position is competitive and will be commensurate with the candidate's experience, qualifications, and industry knowledge, ranging between $150,000 to $180,000. In addition to the base salary, we offer an attractive equity component as part of our compensation package, providing an opportunity for eligible employees to share in the success and growth of our company. We are committed to offering competitive compensation and benefits packages to attract and retain top talent.
