Snr. Marketing Experiences Manager (Remote)

Remotefull timeRemote

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mid

$125k–$145k

H1B: no

Knowbe4 The Snr. Marketing Experiences Manager owns KnowBe4's customer evidence, community, and event advocacy programs, managing content and relationships that prove the company's market value. This role builds a pipeline of customer proof, acts as liaison between Community and Marketing, and supports event content through customer panels and speaker management.

Responsibilities

Customer Evidence & Content
Build and manage a pipeline of case studies, customer references, video testimonials, and ROI-focused proof points
Partner with Customer Success to identify strong candidate stories and move them through production efficiently
Produce content in formats that sales and marketing actually use — not just long-form PDFs, but modular proof points, slides, quotes, and one-pagers
Maintain an up-to-date evidence library that is accessible and searchable by industry, use case, and product
Community & Marketing Liaison
Serve as the primary liaison between the customer community and Marketing, and act as the community's chief internal advocate
Develop and run KnowBe4's customer advocacy program — identifying, recruiting, and activating customer champions
Build and manage peer networks and reference programs that support sales cycles
Engage customers through newsletters, community platforms, and ongoing touchpoints that build loyalty beyond the product
Event Content & Speaker Management
Own customer-facing content for KB4-CON and other key events, in partnership with the Events team

Qualification

Bachelor's degree in Marketing5+ years in customer marketingExperience in B2B SaaSFamiliarity with review platforms (G2Experience with GmailExcellent written communication

Required

Bachelor's degree in Marketing, Communications, or similar field, or equivalent working experience
5+ years in customer marketing, customer advocacy, or a related function — with demonstrated ownership of review programs and customer evidence pipelines
Experience in B2B SaaS; cybersecurity or IT security industry experience a strong plus
Proven track record building and managing advocacy or reference programs, not just executing campaigns
Familiarity with review platforms (G2, Gartner Peer Insights, TrustRadius) and how they influence buyer behavior
Proficient in Salesforce and HubSpot or similar marketing automation tools
Experience working cross-functionally with Product Marketing, Sales, and Customer Success
Experience with Gmail, Google Docs, and MS Office
Strategic thinker with execution discipline — able to hold a point of view and deliver against it
Strong relationship builder — comfortable engaging directly with customers and cultivating long-term champion relationships
Excellent written communication; able to find and tell a compelling customer story across multiple formats
Cross-functional influencer — this role must earn credibility with Product, PMM, Sales, and Events, not just serve them