Product GTM Lead, Optimize

Required

• You’ve done this before. 5+ years of professional experience in Product Marketing, or in a combination of Product Marketing and Product Management or Product Strategy (we care more about how you think than where you've been). You have a strong understanding of enterprise B2B sales-assisted motions, plus comfort in a fast-growing startup environment. You've worked in or alongside product, growth, or revenue operations and understand what actually moves deals.
• You feel an extreme sense of ownership. You think about marketing the way a GM thinks about a business, always anchoring to a number and thinking about impact. You show a high degree of creativity in identifying and capitalizing on opportunities. When there's no launch on the calendar, you don't wait. You find the lever and build out the program.
• You are a storyteller. You have a deep love of the written word and have exceptional written, verbal, and visual communication skills. You have your finger on the pulse of AI developments and cultural conversations, and you have a keen ability to understand the audience and distill key messages to persuade them to take action. You put the customers at the center of everything you do.
• You influence across functions. You love to lead, and collaborate seamlessly across functions with high EQ (emotional intelligence). Your creative curiosity, collaborative ethic, hardworking enthusiasm, and ambition inspires others to work with you. You flourish in ambiguity and can make quick, thoughtful decisions.
• You're strategic and analytical. You connect quantitative and qualitative insights and can build a POV that holds up in front of the exec team and can be pressure-tested in a spreadsheet. You’re comfortable getting hands-on with tools like Salesforce, Gong, Customer.io, and Mixpanel, and you apply learnings to improve our messaging, positioning, and public material throughout the funnel. Plus, you leverage AI to accelerate analysis and move from data to decision faster.