Artsy The Content Marketing Manager develops and executes content strategies to build trust with art galleries and elevate Artsy's brand in the art market. This role manages content projects end-to-end and uses data to improve content performance.
Responsibilities
We’re looking for a Content Marketing Manager (B2B) who can develop thoughtful, authoritative content that builds trust with art galleries, clearly communicates the full value of Artsy, and elevates Artsy’s brand as a leading voice in the art market. You'll play a key role on Artsy's B2B Marketing team to create webinars, case studies, sales enablement materials, and email campaigns that help galleries understand how Artsy can grow their business. You'll have the opportunity to test new formats, iterate on what works, and build content that drives measurable business impact.
We're looking for someone who is curious about what motivates galleries and driven to create content that helps them succeed—eager to understand their challenges and passionate about crafting narratives that resonate. You thrive on crafting clear narratives, analyzing performance data, and collaborating across teams to bring ideas to life.
Develop and execute content strategy (outbound and inbound) to move prospects and gallery partners from awareness to close to ongoing success.
Manage content projects end-to-end, including webinars, case studies, and sales enablement materials, from planning through distribution.
Maintain content hubs and calendars, and socialize the right assets to the right teams so cross-functional stakeholders stay current on top performers, upcoming releases, and engagement insights.
Track content performance and turn the data into concrete improvements.
Partner closely with Sales and Editorial teams to ensure content aligns with business priorities and addresses real customer needs and opportunities.
This Role Is a Fit for You If You...
Bring 1-3 of experience in marketing or editorial roles, with a strong emphasis on content creation and storytelling. Backgrounds may include content marketing, product marketing, lifecycle/customer marketing, growth marketing, or editorial/media, ideally within B2B, SaaS, and/or the art world.
Are curious about what motivates galleries and driven to create content that educates, inspires, and drives action.
Have strong writing and storytelling skills with the ability to translate complex ideas into clear, compelling narratives across different formats.
Balance strategic thinking with hands-on execution, comfortable both developing content strategies and creating the content yourself.
Qualification
Strong writing and storytelling skills
Required
1-3 years of experience in marketing or editorial roles with emphasis on content creation and storytelling
Strong writing and storytelling skills
Data-driven with ability to use metrics to inform decisions
Experience with marketing operations platforms like Marketo, web platforms like Framer, and CRM systems like Salesforce or eagerness to learn
