Creative Director at Artsy · LumiJobs

Responsibilities

We see brand as a core part of how people experience our product, mission, and place within the art world. We’re looking for a Creative Director to lead the evolution of Artsy and Artnet’s brands and visual identities at a pivotal moment for both companies. This role will help define how both brands show up across every touchpoint.
This role requires a leader who can think across the full spectrum of brand strategy and building—from brand architecture and positioning to visual identity, campaign development, and activation—ensuring Artsy and Artnet’s brand is expressed consistently and thoughtfully across every touchpoint. You will work closely across Growth Marketing, Content, Product, and Executive Leadership. The Creative Director will play a central role in connecting brand strategy, visual identity, and creative execution across the business. You’ll report to our VP of Marketing and Content and lead a small but high-impact creative function. This team helps define how Artsy and Artnet show up in the world — visually, strategically, and culturally.
This role is a combination of three things:
Strategy — you shape brand positioning and architecture
Craft — you have strong creative direction and cultural fluency. You make work that’s distinctive and emotionally resonant, and you can cast and direct the photographers, designers, and collaborators who help produce it.
Systems — you externalize your judgment into direction, principles, and systems so quality holds across a team through clear direction, scalable design systems, and AI-enabled workflows.
This is an opportunity to have an outsized impact on how the leading brands in the art world express themselves to collectors, galleries, artists, and the broader cultural community.
Lead the evolution of Artsy and Artnet’s brand and visual identity across all customer touchpoints, ensuring consistency, clarity, and creative distinction
Develop scalable creative systems and design frameworks that enable efficient execution across channels and teams
Shape and articulate Artsy and Artnet’s broader brand strategy, including positioning, storytelling, and visual expression
Partner closely with Product, Growth Marketing, and Content teams to bring the brand to life in cohesive and collaborative ways
Lead a small creative team, setting clear direction and priorities, establishing effective ways of working, thoughtfully planning resources, and ensuring high-quality execution

Qualification

Think in systemsWork with cross-functional partnersHave experience working within the art

Required

Have worked both in-house and at agencies or brand studios—you’ve seen multiple brands and owned outcomes inside a team.
Understand and lead on the “why” not just the “what”
Think in systems: you can take intuitive creative judgment and turn it into direction and frameworks others can execute against, without flattening the craft.
Are genuinely AI-native — you’re already building AI tools, automation, and modular production into how creative gets made.
You are an excellent communicator who can influence cross-functional partners, align stakeholders, and bring teams along through clear creative direction and storytelling.
Work with cross-functional partners, to concept and plan the execution of integrated campaigns and programs across a wide range of media and platforms: digital, print, video, social and content.
Craft concepts and partner closely with Product & Product Design to execute across all mediums and audiences including our websites, app, emails, ad campaigns, video and audio, IRL, and more.
You are currently authorized to live and work in the United States
This role will be based in New York City

Preferred

Have experience working within the art, fashion, marketplace,editorial, media, or broader cultural landscape
Have worked in-house after agency experience, particularly at brand-focused studios or agencies
Have developed multiple buzz-worthy experiential or environmental campaigns with measurable outcomes, tangible delight factor, and cultural relevancy
This role is unlikely to be a good match if you...
Prefer operating independently without frequent collaboration or cross-functional partnership.
Primarily focus on campaign execution without interest in broader brand systems, strategy, or organizational influence.
Are a brand strategist who directs teams but doesn’t make work — we are looking for a builder.
What success looks like in your first 3–6 months

Creative Director

Responsibilities

Qualification

Required

Preferred

Benefits

Company

Artsy

More roles at Artsy