As a product marketer, you will sit at the intersection of messaging strategy and product experience, collaborating across departments to support go-to-market planning and launch for new games and features, feature discovery, launch, adoption and usage. You will bring digital product marketing knowledge, experience working with product teams on go-to-market plans, and an understanding of how brand strategy informs positioning for new product experiences.
Providing insights and guidance on important product features and suggesting future roadmap items with an audience-centric lens, with a particular focus on upcoming games, feature launches and new product experiences.
Scaling the product marketing discipline within the Games team and advocating for the PMM discipline.
Optimizing our processes and building relationships and trust across departments and teams.
Leading product-focused storytelling and product x writing collaboration with partners in product, design, editorial and creative.
Independently identifying projects and opportunity areas.
This is a temporary hybrid role based in our New York City headquarters, reporting to the Executive Director, Marketing, Games. You can typically expect to come into the office 3 days per week.
Product Marketing Strategy
Develop ideas and campaigns that help players understand, discover and use key product features.
In partnership with the Executive Director of Marketing, Games, build and own go-to-market strategy, from ideation to launch, for new games and features.
Partner with product, design, data analytics and user research teams to infuse product development with a data-driven and player-first perspective.
Consult on UX research sprints in partnership with product, audience insights and data insights.
Qualification
$87Candidate Use of GenAI Tools
Required
7+ years of related experience in marketing, product marketing or product management, including at least 2 years of insights-driven go-to-market experience.
Experience driving go-to-market strategies for product and feature launches, with an understanding of how brand strategy connects to product marketing output.
Interpret and organize data and identify actionable insights.
Familiarity planning and runningA/B tests and drawing key learnings from analytics reports and dashboards.
Familiarity with the product-development life cycle and direct experience operating within product-led teams and with technology partners.
Proven experience with cross-functional collaboration and working with a diverse array of stakeholders.
Preferred
Digital subscription and mobile app experience.
Experience conducting competitive and category research to inform positioning and go-to-market plans.
Interest in The New York Times and New York Times Games.
Operate both autonomously and collaboratively, with curiosity about identifying and forging new opportunities.
The hourly rate of base pay for this role is:
$87.91—$97.80 USD
Candidate Use of GenAI Tools:
We’re excited to learn more about you and your experience. To keep our hiring process as fair and authentic as possible, we ask that you submit your own work and not use GenAI tools to generate substantive content during the application and interview process.
