Conveo Head of Product Marketing owning buyer understanding, positioning, and narrative for Conveo's AI-powered consumer research platform. Translate buyer insights into compelling messaging and end-to-end marketing content.
Responsibilities
Run positioning exercises including interviews, win/loss reviews, and segmentation
Gather buyer insights from sales calls, transcripts, deals, communities, analysts, and product
Maintain an up-to-date buyer map reflecting real customer needs and language
Create rigorous positioning documents, messaging hierarchies, and proof points
Craft compelling narratives and copy from headlines to keynotes
Deliver finished marketing content including landing pages using AI tools
Qualification
Buyer empathy with receiptsExceptional writing and storytellingBoth halves presentHigh agencyAllergic to fillerGenuinely curious about consumersA storyteller by instinctMarket researchCategory creation experienceAnalyst relations exposureWhat Success Looks LikeAfter 6 to 12 months
Required
5+ years in product marketing at a B2B software company, with at least one positioning exercise you ran end to end and can defend cut by cut
Buyer empathy with receipts. You can quote your last buyers verbatim and show what changed in your copy because of what they said
Exceptional writing and storytelling. Short, dense, specific. Headlines that carry the story on their own
Both halves present: fluent in the frameworks and the process, and clear taste for copy and narrative. We will test each separately
Takes work all the way to a live landing page personally, and is comfortable being measured on how it converts
AI native in your actual production workflow, in practice rather than in theory
Evidence you can hold a strategic line against internal pressure, including from founders
High agency, low ego
Allergic to filler. You would rather ship five sharp lines than a beautiful deck
Genuinely curious about consumers, about buyers, and about how decisions get made inside big companies
A storyteller by instinct. You reach for the narrative before the feature list
Preferred
Market research, insights, or data infrastructure background
Category creation experience, or scar tissue from watching one fail
Analyst relations exposure
What Success Looks Like
After 6 to 12 months:
Every segment we sell into has a written positioning behind it, and sales quotes it back unprompted
Buyer language shows up in our copy, and our category language starts showing up in buyers' mouths in calls we did not script
Landing pages you built yourself convert, and you can show the numbers
