Energyhub Senior Growth Marketing Specialist at EnergyHub responsible for scaling Virtual Power Plants by driving enrollment growth. Owns marketing strategy and enrollment goals for key device categories.
Responsibilities
To thrive in this role, you should be a versatile marketer who embraces new challenges as opportunities to learn and grow. A natural curiosity and an appetite for testing, analyzing, and adapting will be the keys to your success.
Own enrollment goals for your categories, prioritizing initiatives that drive the highest volume.
Deeply understand the customer journey, identify friction points, and stay informed about industry realities.
Identify new opportunities and spearhead end-to-end marketing campaigns across multiple channels, including paid social, to drive measurable growth.
Leverage your marketing analytics expertise to build compelling pitches that make a data-driven case for new initiatives.
Oversee paid media management and reporting, regularly analyzing marketing efforts to identify bottlenecks, optimize channels, and confidently make strategic assumptions with existing data.
Seek opportunities to negotiate co-marketing efforts with OEMs, complementary brands, and communities.
Explore creative messaging strategies and manage external copywriters and designers to deliver high-quality, on-brand content and design assets.
Other duties as assigned.
What we expect from you:
4+ years of non-internship marketing experience, ideally in a startup or agency environment where you gained hands-on experience across multiple channels rather than being specialized in just one area.
High comfort level with ambiguity. You are willing to test out new concepts, learn fast, and pivot your approach when data tells you a campaign is not working.
Qualification
Required
4+ years of non-internship marketing experience
Experience in startup or agency environment with multi-channel marketing
Strong foundation in marketing analytics
Hands-on experience with marketing tracking platforms and tools
Experience with data analysis and visualization tools
