Agentic ABM & Demand Gen Lead at Afresh · LumiJobs

Responsibilities

We are seeking a Senior Demand Generation & Growth Strategist to define, build, and drive how Afresh captures top-of-funnel mindshare and generates pipeline across the global grocery market.
This is a high-ownership, hybrid role at the center of our go-to-market engine. You will set our top-of-funnel growth strategy, collaborate on bold integrated campaigns, and partner closely with Revenue Leadership to turn executive interest into a qualified sales pipeline. As an AI-native marketer, you won't just run traditional playbooks—you will leverage emerging AI agents, LLM search optimization (AEO/GEO), and automated signal workflows to build a high-leverage growth engine built for international scale.
Reporting to the Head of Marketing, you’ll partner closely with Rev Ops, Sales, and Product Marketing.
Top-of-Funnel Strategy & Integrated Campaigns
Own Channel & Media Strategy: Set and execute the distribution plan across paid social, trade publications, executive newsletters, podcast sponsorships, event activations, search/AEO, and direct outreach to reach our target 100 enterprise grocery accounts.
Propose Non-Standard Growth Plays: Continually research, test, and pitch creative distribution channels beyond standard LinkedIn ads (e.g., niche trade media sponsorships, host-read podcast spots, geo-fenced event media, executive roundtables) to capture mindshare among C-suite grocery leaders (CEOs, COOs, CMOs).
Lead Launch & Multi-Event Activation: Drive the channel and distribution strategy for major industry events and product/agent launches—connecting digital media, event presence, and sales outreach into compounding pipeline momentum.
Build for International Scale: Establish scalable top-of-funnel campaign frameworks and channel playbooks today that can be replicated as Afresh expands internationally into new geographic markets.
AI-Native Growth & Channel Execution
Full-Stack Media & Channel Ownership: Maintain hands-on ownership of our core media channels (LinkedIn, niche trade media, executive newsletters, paid search) including audience targeting, bidding strategies, ad setup, and conversion optimization.
Generative Engine Optimization (AEO/GEO): Develop and execute strategies to ensure Afresh is recommended as the premier grocery AI platform when executives query AI engines (e.g., ChatGPT, Perplexity) and search tools.
Leverage AI Tooling & Workflows: Experiment with and deploy modern AI marketing tools, autonomous agents, and automated enrichment workflows to scale campaign personalization, content atomization, and account research without expanding headcount.

Qualification

Required Experience7+ years of demand generationAI-Native OperatorFull-Stack & Self-SufficientIntegrated Campaign ExperienceGrowth Mindset for International ScaleStrategic Partner to SalesCreative Eye & Commercial TasteSystems ThinkerLocation & Travel

Required

Required Experience
7+ years of demand generation, growth, or integrated marketing experience at an enterprise B2B SaaS company, ideally in a named-account or enterprise market.
Proven track record in top-of-funnel pipeline creation—setting channel strategy, allocating media spend, and making smart investment calls on where to double down or cut spend.
AI-Native Operator: You actively use AI tools, agents, and modern automations in your daily marketing workflow, treating AI as a multiplier for campaign speed, research, and personalization.
Full-Stack & Self-Sufficient: You can present a bold campaign concept to Sales leadership on Monday, and jump into LinkedIn Campaign Manager, HubSpot, and tracking tools on Tuesday to configure the backend mechanics yourself.
Integrated Campaign Experience: Demonstrated experience building multi-touch campaigns around major events (e.g., tradeshows, executive dinners) and product launches that drive measurable sales pipeline.
Growth Mindset for International Scale: Ability to think systematically about building repeatable campaign playbooks that can be adapted across regions and international expansion tiers.
Strategic Partner to Sales: Brings a strong point of view to revenue leadership on how marketing will open doors with executive buyers.
Creative Eye & Commercial Taste: Excellent editorial judgment around messaging, visual execution, and campaign copy—knows the difference between a generic SaaS pitch and an engaging executive story.
Systems Thinker: Connects content, channels, backend tracking, and seller outreach into a seamless buyer journey.
Location & Travel
This is a hybrid role based in our San Francisco headquarters (2 days/week in office). Expect approximately 5% travel for Tier 1 industry events and field activations.

Agentic ABM & Demand Gen Lead

Responsibilities

Qualification

Required

Benefits

Company

Afresh

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