As Director of New Verticals, you will lead a team focused on identifying, incubating, and scaling new products and market opportunities from concept through launch (“zero to one”) and growth (“one to ten”). Reporting to the Chief Strategy Officer, you will set strategic direction, guide high-impact initiatives, and drive alignment across the organization. This role requires strategic thinking, strong leadership, deep market expertise, and proven success launching and scaling new products or businesses. You will play a pivotal role in shaping new product direction and go-to-market strategies.

Product and Market Strategy:

Lead market research, feasibility analyses, and competitive assessments to identify and prioritize opportunities

Develop and own go-to-market strategies, including segmentation, positioning, pricing, and launch execution

Lead cross-functional teams across Product, Engineering, Go-To-Market (GTM), and Customer Success to ensure alignment and successful execution of product launches and expansions

Continuously monitor market trends, customer feedback, and competitive dynamics to iterate and optimize product strategies and offerings

Strategic Project Leadership:

Develop and manage detailed project plans across the New Verticals team with clear timelines, milestones, resource allocation, and success metrics

Manage the New Verticals team and own accountability for outcomes, ensuring project milestones are met and strategic objectives are achieved

Cross-Functional Collaboration:

Partner closely with internal stakeholders, including senior leadership, product managers, engineers, marketing, sales, and customer success teams, to ensure cohesive execution of strategic initiatives

Provide strategic insights and recommendations to senior leadership based on thorough analysis and market intelligence

Product Strategy and Operations, Director - New Verticals | Housing

Responsibilities

Qualification

Required

Benefits

Company

Elise AI

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