TikTok Shop Content Strategist

United States- Remotefull timeRemote

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mid

$60k–$75k

H1B: no

Spotlight TikTok Shop Content Strategist at Spotlight Media responsible for developing creative strategies and concepts for TikTok Shop brands. The role involves understanding product appeal, consumer behavior, TikTok culture, and translating these insights into engaging short-form content.

Responsibilities

Spotlight Media is looking for a TikTok Shop Content Strategist who understands that great TikTok content starts with great insight.
This is not a traditional social media manager role, and it is not simply a position focused on writing captions or managing a content calendar.
The ideal candidate is naturally curious, highly creative, commercially minded, and deeply immersed in TikTok culture. You should be the type of person who sees a TikTok trend and immediately starts thinking about how it could be adapted for a specific brand or product.
Creative Strategy
Develop creative strategies for TikTok Shop brands based on the product, target consumer, competitive landscape, and current TikTok environment.
Deeply understand our clients' products, their differentiators, their customers, and the problems their products solve.
Identify the intersection between brand positioning, consumer psychology, TikTok culture, and commerce.
Develop creative concepts designed specifically for short-form TikTok content.
Translate business objectives and product benefits into compelling content ideas.
Identify opportunities to make products culturally relevant and native to TikTok.
Develop creative frameworks that can be adapted and scaled across multiple pieces of content.
Continuously research TikTok trends, formats, creators, sounds, hooks, storytelling styles, memes, and emerging content patterns.

Qualification

Comfortable working in a fast-pacedExperience with TikTok ShopExperience working with consumer brandsExperience in beautyStrong understanding of U

Required

3+ years of experience in content strategy, creative strategy, social media, advertising, brand marketing, or a related field.
Strong understanding of TikTok and short-form video content.
Demonstrated ability to develop original creative concepts for social media.
Strong understanding of what makes content engaging in the first few seconds.
Excellent written and verbal communication skills.
Strong understanding of consumer behavior and how consumers make purchasing decisions.
Ability to understand a product quickly and identify compelling consumer-facing benefits and angles.
Ability to turn strategic insights into actionable creative concepts and briefs.
Strong research skills and an ability to identify meaningful trends rather than simply copying what is popular.
Highly organized and able to manage multiple brands and creative initiatives simultaneously.
Comfortable working in a fast-paced, high-accountability environment.

Preferred

Direct experience creating or strategizing TikTok content.
Experience with TikTok Shop, e-commerce, DTC, affiliate marketing, or social commerce.
Experience working with creators or influencers.
Experience developing creative briefs for short-form video.
Experience with creative testing and performance marketing.
Experience working with consumer brands.
Experience in beauty, health & wellness, food & beverage, fashion, lifestyle, or other consumer categories.
Strong understanding of U.S. consumer trends and culture.