Product Marketing Manager, Enterprise at Cloaked · LumiJobs
mid
$150k–$175k
H1B: yes
Cloaked Product Marketing Manager, Enterprise at Cloaked to own performance and brand marketing for the enterprise vertical. Responsible for building the enterprise marketing motion from scratch and generating qualified pipeline.
Responsibilities
We’re looking for a Product Marketing Manager, Enterprise to own performance and brand marketing for our enterprise vertical - a hands-on, zero-to-one role built on the "human attack surface" thesis: employees are the soft target, and Cloaked protects them. You'll work shoulder-to-shoulder with sales and our enterprise product and engineering org, run events and conferences, and build the enterprise marketing motion from scratch, against two headline goals: generating qualified pipeline and building a repeatable playbook. If you're a zero-to-one B2B marketer who can carry a brand into a security buying room, come build with us!
Own demand generation for the enterprise ICP - ABM, paid, content syndication, webinars, and the "Bring Cloaked to Work" motion - against the CISO buyer persona, and own the MQL → SQL handoff with sales.
Build the repeatable enterprise marketing playbook from scratch - messaging, channels, event motion, nurture, and enablement - documented so it scales beyond one person.
Own the enterprise event calendar end-to-end - security shows (RSA, Infosec, regional CISO summits), booth, speaking, sponsorships, field dinners, and follow-up.
Run both the performance execution and the brand/credibility layer - thought leadership, case studies, and a vertical brand that keeps Cloaked's non-fear-based voice in the security buying room.
Partner tightly with sales (battlecards, one-pagers, decks, objection handling) and with enterprise product/engineering (feedback loop, launch support).
What skills and experiences will help you?
4–5 years in enterprise / B2B marketing combining demand gen and product/brand marketing; security, privacy, HR-tech, or fintech a strong plus.
A proven zero-to-one builder - you've stood up a marketing motion from scratch, not just operated an established one.
You've owned an enterprise event program (sponsorship through sourced pipeline) and can quantify the return.
You've marketed to a technical/security buyer (CISO, IT) and ideally a second economic buyer (HR / benefits).
Pipeline-literate and tactical: you think in MQL/SQL/opportunity terms, partner tightly with sales, and are hands-on with execution.
Qualification
Pipeline-literate and tacticalSecurityZero-to-one builder experience
Required
4–5 years in enterprise / B2B marketing combining demand gen and product/brand marketing
Experience marketing to a technical/security buyer (CISO, IT)
Experience owning an enterprise event program
Pipeline-literate and tactical
Preferred
Security, privacy, HR-tech, or fintech experience
Experience marketing to a second economic buyer (HR / benefits)
