Chowbus Marketing Campaigns Manager at Chowbus plans and runs paid social, LinkedIn, ABM, and email marketing programs to generate qualified leads. The role involves close collaboration with Sales to target key accounts and regions.
Responsibilities
Plan, launch, and manage Facebook and Meta ad campaigns for lead generation, targeting restaurant owners and operators.
Test creative, audiences, and offers to improve cost per lead and demo conversion.
Manage budget pacing and bidding strategy across campaigns.
Run LinkedIn campaigns (Sponsored Content, Message Ads, Lead Gen Forms) for demand generation and brand awareness.
Partner with Sales to align LinkedIn targeting with target account lists and our ideal customer profile.
Build and run ABM programs targeting key restaurant groups, multi-unit operators, and enterprise accounts.
Partner with Sales leadership to identify target accounts and build coordinated outreach (ads, email, direct mail or gifting) across channels.
Track account engagement and pipeline influence from ABM programs and report results to marketing leadership.
Own email marketing strategy: nurture sequences, newsletters, and promotional campaigns that move leads toward booking a demo.
Build and manage nurture journeys and email automation workflows in Salesforce Marketing Cloud.
Segment and personalize email campaigns based on lead source, cuisine/industry vertical, and funnel stage.
Track, measure, and report on the performance of all campaigns, optimizing for pipeline and ROI.
Qualification
Strong analytical skillsBachelor's degree in MarketingExperience planning field eventsPreferredCompetitive compensation packageMedical401(k)
Required
Strong analytical skills. Comfortable reading campaign data in a CRM (Salesforce) and adjusting strategy.
Excellent written and verbal communication skills in English.
Bachelor's degree in Marketing, Communications, or a related field, or equivalent work experience.
Experience marketing to restaurant owners, SMBs, or another vertical B2B audience.
Experience with A/B testing and conversion rate optimization.
Experience with a CDP or intent-data tool (for example, Clay or Bombora).
Experience planning field events, sponsorships, or in-person activations that support ABM programs.
Preferred: Professional or fluent proficiency in Mandarin Chinese. Most of our team and many of our restaurant partners communicate in Mandarin, so this skill helps you collaborate effectively and understand our customers.
