Own Chowbus's SEO roadmap, including keyword strategy, technical SEO audits, site structure, and page speed/Core Web Vitals improvements.

Run competitive SEO analysis against Toast, Square, Clover, and Menusifu to find content and ranking opportunities.

Partner with the content team to brief, optimize, and publish SEO-driven blog posts, landing pages, and city- or cuisine-specific pages.

Monitor rankings, organic traffic, and backlink profile using tools like Google Search Console, SEMrush, or Ahrefs, and report on progress monthly.

Own day-to-day management of Chowbus's website CMS, including page builds, edits, navigation, and content governance.

Launch and maintain landing pages for campaigns, product launches, and events, working with design and demand generation partners.

Run A/B tests on key pages (homepage, demo request forms, pricing) to improve conversion rates.

Maintain site performance, uptime, and technical hygiene, partnering with engineering as needed.

Build and maintain dashboards in GA4, Tableau, or similar tools to track website traffic, campaign performance, and lead-to-demo conversion.

Define and track the digital marketing funnel from first touch to booked demo, in partnership with Sales and RevOps.

Deliver monthly and quarterly performance reports with clear takeaways and recommendations for marketing leadership.

Work with RevOps and Sales to keep lead data clean and consistent across the website, CRM, and marketing automation platform.

Digital Marketing Manager

Responsibilities