Anrok Paid Marketing Manager at Anrok to own paid acquisition across Google, LinkedIn, Meta, and TikTok. Responsible for managing paid search and social campaigns, agency management, budget pacing, and reporting on paid performance.
Responsibilities
Own paid search end to end, including agency management, account structure, keyword strategy, bidding, ad copy, and landing page tests.
Own paid social with LinkedIn as the anchor channel, building and optimizing campaigns across LinkedIn, Meta, and TikTok.
Manage paid media budget and pacing across channels, making weekly allocation calls based on CAC and pipeline contribution.
Run a consistent testing cadence across creative, copy, audiences, and bidding, with clear hypotheses behind each test.
Partner with marketing ops, lifecycle, sales, and analytics to connect ad spend to pipeline and closed revenue.
Own reporting on paid performance, giving leadership a clear read on what's working and what to do next.
Own paid brand investments. This includes industry publications, podcasts, and out-of-home.
Build the systems and processes that let paid marketing scale as budget grows.
4-6+ years of B2B SaaS marketing experience with a hands-on focus on paid acquisition.
Direct, in-platform experience running Google Search campaigns. Looking for someone that has both built the account structure and made the daily optimization calls yourself as well as someone who has managed paid marketing agencies.
Strong paid social experience, especially on LinkedIn, including audience targeting, campaign structure, and creative testing for B2B audiences.
Experience managing campaigns across Google Search, Meta, LinkedIn, and TikTok.
Qualification
DirectStrong paid social experience
Required
4-6+ years of B2B SaaS marketing experience with a hands-on focus on paid acquisition
Direct, in-platform experience running Google Search campaigns
Experience managing paid marketing agencies
Strong paid social experience, especially on LinkedIn, including audience targeting, campaign structure, and creative testing for B2B audiences
Experience managing campaigns across Google Search, Meta, LinkedIn, and TikTok
