Decagon Growth Marketing Manager, Paid Social at Decagon owns and scales paid social programs internationally with a focus on EMEA. This role manages spend across platforms and aligns budget allocation with sales pipeline opportunities.
Responsibilities
We're looking for a Performance Marketing Manager to scale Decagon's paid social programs internationally, with an initial focus on EMEA. This role owns paid social spend end-to-end—LinkedIn, Meta, Reddit, emerging platforms—and is responsible for standing up and scaling an EMEA motion. You'll partner closely with EMEA sales leadership to make sure spend allocation tracks where the deals actually are, not just where measurement is easiest.
This is a channel-owner role for someone who's spiked in paid social specifically and has managed large budgets where efficiency and allocation decisions really matter. While paid social is the core of the role, you'll also flex into adjacent demand gen work—ABM, landing pages, email—as EMEA-specific needs come up.
Own paid social end-to-end: Run LinkedIn, Meta, X, and emerging platforms from creative brief through launch, optimization, and reporting. You're accountable for efficiency and output across the full paid social budget, not just execution.
Scale spend into EMEA: Stand up and grow a paid social motion in EMEA from its current early stage. Adapt targeting, creative, and budget pacing to local buying behavior, currencies, and compliance requirements (GDPR and beyond).
Align spend to sales opportunity: Partner with EMEA sales leadership to make sure budget allocation tracks where the actual pipeline opportunity is by market and segment, not just where measurement is easiest.
Build the attribution story: Own how paid social spend connects to pipeline and revenue by market and channel. Bring your own point of view on what's working, backed by data, not just activity metrics like CTR and CPL.
Test and systematize: Run structured experiments across creative, audiences, and channels, and turn what works into repeatable playbooks the rest of the team can use.
Flex into adjacent demand gen: Support EMEA-specific ABM, landing pages, and email work as needs come up, in partnership with the broader demand gen team.
Qualification
Even better if you have
Required
5+ years in performance marketing with a clear specialization in paid social (LinkedIn, Meta, Reddit, TikTok, or similar) rather than search.
Managed paid social budgets at meaningful scale (six-figure+ monthly spend) and can speak to how you allocated across campaigns, audiences, and markets.
Have run or scaled paid social programs in EMEA specifically—different currencies, buying behaviors, compliance considerations (GDPR, etc.), and local nuances in creative and targeting.
Analytical and comfortable owning your own attribution story: connecting spend by market/channel to pipeline and revenue, not just CTR and CPL.
Used to working cross-functionally with regional sales teams to align spend with where the pipeline opportunity actually is.
Can flex beyond paid social into adjacent demand gen work (ABM, landing pages, email) when EMEA-specific needs call for it.
Thrive in a fast-paced startup environment, where you're expected to take ownership, move quickly, and learn as you go.
Even better if you have
Have experience with Clay or similar audience-building tools and are comfortable building and iterating on paid audiences
Have stood up a paid social program in a new region from scratch (rather than inheriting one already built).
Speak a European language relevant to key EMEA markets (UK, DACH, France, Benelux, Nordics).
Bring point of view on emerging paid social channels or formats worth testing in EMEA.
