We’re looking for a Lifecycle Marketing Lead to own the end-to-end customer journey across Captions’ products. In this role, you’ll build and scale lifecycle programs that drive onboarding, conversion, retention, and winback across iOS, Android, and web.

You’ll own both strategy and execution: defining the lifecycle roadmap, building campaigns, and continuously optimizing performance across email, push, and in-app channels. You’ll partner closely with our product, engineering, data science, and creative teams to deliver the right message to the right customer at the right time.

The programs you build will directly impact core company metrics and shape how customers experience and engage with Captions. This role is ideal for someone excited to get hands-on while setting a clear vision for lifecycle marketing at scale.

Own the full customer lifecycle, from onboarding and activation to conversion, retention, and winback

Define and execute a lifecycle marketing roadmap aligned with company goals and product priorities

Build, launch, and optimize cross-channel campaigns across email, push, in-app, and SMS

Design and run experiments to improve key subscription metrics such as trial conversion, churn, reactivation, and LTV

Partner closely with product, engineering, data science, and creative teams to deliver personalized, timely customer experiences

Leverage data and insights to continuously improve performance and inform lifecycle strategy

Use AI tools to accelerate execution, improve copy, and support analysis and experimentation

Lifecycle Marketing Lead

Responsibilities

Qualification

Required

Benefits

Company

Mirage

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