Opal The GTM Engineer at Opal owns the AI-native go-to-market tech stack, focusing on demand generation and productivity improvements. They codify ICP scoring, deploy AI for enrichment and routing, and enforce data hygiene.
Responsibilities
We're looking for an engineering marketer to own the systems behind Opal's go to market. You'll turn our ICP, scoring, routing, and attribution into documented infrastructure, apply AI where it saves time and resources. It's a builder role with a clear mandate: make the GTM engine faster, cleaner, and built to last.
Own the ai-native GTM tech stack, from strategy to execution. Starting with the demand gen side and increasing overall productivity
Codify the ICP scoring into documented, version-controlled infrastructure.
Deploy AI for enrichment, scoring, routing, and outbound workflows; measure cycle-time and cost impact
Own AEO technical execution: schema, client-side rendering fixes, crawlability of proof points
Enforce data hygiene: fix competitor mis-tagging and a source-of-truth model for customer/opp/lost status
What You'll Bring:
Marketing/RevOps engineer or technical growth marketer: SQL, APIs, automation tooling, not just HubSpot admin
Built an opinionated attribution or lead-scoring systems
Hands-on with LLM-based automation and the judgment to tell signal from noise
Documents and versions their work; allergic to logic living in one person's head
Reads a schema and a rendering issue as comfortably as a campaign report
Qualification
Proficiency with SQLAbility to document and version workComfortable reading schemaFamiliarity with Common RoomTechnical SEO/AEO background
Required
Experience as Marketing/RevOps engineer or technical growth marketer
Proficiency with SQL, APIs, and automation tooling
Experience building attribution or lead-scoring systems
Hands-on experience with LLM-based automation
Ability to document and version work
Comfortable reading schema, rendering issues, and campaign reports
Preferred
Experience building GTM systems at early-stage SaaS companies
Familiarity with Common Room, HockeyStack, RB2B tools
