Responsibilities

We’re expanding our Sales team and looking for driven Business Development Representatives (BDRs) to generate new opportunities. As a BDR, you'll be the first point of contact for prospective customers. Your responsibility will be to identify businesses that could benefit from Gusto, reaching out through thoughtful cold outreach, and starting conversations that turn into real opportunities for our Account Executives.
This is a high-energy, prospecting-focused role built for someone who's hungry to grow a career in sales. You'll spend your days researching accounts, running outbound campaigns across phone, email, and social, and qualifying interest before handing off well-vetted opportunities. You'll learn the fundamentals of a top-tier sales motion and have a clear path to advance into a closing role.
Here’s what you’ll do day-to-day:
Outbound Prospecting: Conduct over 100 cold calls to prospective buyers, facilitating next steps such as scheduling meetings for account executives to further qualify leads.
Qualify Opportunities: Identify and nurture a large volume of prospects to qualify leads through multiple channels.
Educate & Inspire: Communicate Gusto’s value to prospects and customers, highlighting how our platform helps businesses streamline operations and better serve their employees.
Collaborate with AEs: Partner with Account Executives to drive pipeline generation, account planning, and meeting conversion.
Maintain CRM Hygiene: Accurately log all activities and insights in Salesforce and maintain a disciplined, data-driven approach to outreach.
Hit Goals & Grow: Consistently meet monthly and quarterly quotas and metrics, while contributing to a high-performing team culture focused on results and career development.
AI Fluency: Use AI-powered workflows as a core part of how you sell: running assigned tools daily, surfacing friction and inefficiencies as you find them, and collaborating with your team to influence what gets built or improved next.
Here’s what we're looking for:
1+ years of sales or outbound prospecting experience, ideally in SaaS, HCM, HR Tech, or FinTech but specific industry experience not required

Business Development Representative at Gusto · LumiJobs

Business Development Representative

Responsibilities

Qualification

Required

Benefits

Company

Gusto

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