Salsify B2B Partner Alliances Manager at Salsify responsible for expanding B2B thought leadership program in industrial ecommerce. This role owns content strategy and editorial direction to establish brand authority and support marketing campaigns.
Responsibilities
Develop and execute a comprehensive B2B content calendar and strategy, designed to solidify our brand as the definitive authority in the space.
Support the advanced stages of the content marketing process — from predictive trend research and ideation to publication, promotion, measurement, and revenue-impact optimization.
Create elite, deeply researched thought-leadership content, including comprehensive whitepapers, trend reports, and strategic blogs that capture enterprise executive attention and drive high-quality pipeline.
Copy edit and refine core content assets to ensure flawless delivery that adheres to an advanced brand voice, tone, and rigorous editorial guidelines.
Write authoritative, high-conversion video scripts and multimedia narratives that translate complex enterprise ecommerce concepts into engaging, digestible content.
Structure and optimize all digital assets to ensure maximum visibility across traditional search engines (SEO) and emerging AI-driven answer engines and LLMs (AEO).
Conduct high-level interviews with internal and external C-suite executives and industry subject matter experts (SMEs) to extract proprietary insights, data, and market trends.
Track and report on content performance and attribution metrics, collaborating with marketing leadership to assess effectiveness, identify optimization opportunities, and ensure content initiatives meet strict key performance indicators (KPIs).
Seven or more years of experience working as an industry journalist, senior content strategist, or a recognized thought leader specifically within the B2B ecommerce, distribution, or manufacturing domain.
Deep domain expertise in the mechanics of enterprise manufacturers and/or distributors with predominantly B2B selling models — how they go to market, and the role product data and ecommerce/digital transformation play in their growth.
Exceptinal writing abilities across premium long-form and short-form content types, demonstrating a proven track record of publishing content that shapes industry opinions and moves enterprise buyers.
Advanced, up-to-date knowledge of technical SEO and AEO frameworks, with a practical understanding of how to structure content to be cited by AI search models.
Qualification
Industrial suppliesMaintenanceElectricalJanitorial and sanitationSafetyChemical pharmaceuticalsHeatingPlumbing/pipeAn existing personal brand
Required
Familiarity with the buying dynamics of dealer-, distributor-, and channel-led commerce and the industrial sectors we serve, such as:
Industrial supplies
Maintenance, Repair, and Operations (MRO)
Electrical
Building materials and construction supplies
Janitorial and sanitation
Safety
Chemical pharmaceuticals
Heating, ventilation, air conditioning, and refrigeration (HVACR)
Plumbing/pipe, valve, and fitting (PVF)
An existing personal brand, following, or frequent publication record within the enterprise technology or industrial distribution, B2B manufacturing, or MRO ecosystem.
Familiarity with the supporting technology — product information management (PIM) systems, enterprise resource planning (ERP) systems, ecommerce platforms.
