Vibe Head of Marketing Science at Vibe leads the new Marketing Science function, bridging technical capabilities with client business outcomes. The role defines measurement strategy and frameworks to prove Vibe's value beyond vanity metrics.
Responsibilities
You'll build and lead Marketing Science at Vibe- the first hire in a brand-new function, reporting to Vibe's VP of Product. You'll represent the data side of the client relationship, bridging Vibe's technical capabilities with each client's business outcomes, working closely with Sales and Client Success to win and retain business, with Product to shape measurement features, and directly with clients and measurement partners. This role exists because as Vibe moves upmarket, clients need deeper proof of performance and a consultative partner who speaks the language of the numbers. You'll define how Vibe measures success, moving clients from simple attribution to true incrementality, with a mandate to prove Vibe's value beyond vanity metrics, establish measurement authority with client CMOs and Heads of Performance, and build the team from the ground up.
Measurement Strategy & Frameworks
Define Vibe's measurement strategy, moving clients along the measurement maturity curve
Build scaled frameworks for Conversion Lift, Geo Lift, MTA, MMM, and Brand Lift
Own client-side measurement logic, keeping every number we report statistically sound
Partner with Product and Data Engineering to automate measurement frameworks into the platform
Partnering & Influence
Manage executive relationships with measurement partners like AppsFlyer, Adjust, and verification providers
Lead presentations with client leadership, translating complex data into clear recommendations
Design proof-of-concept tests with Sales that unlock budget from skeptical prospects
Resolve data discrepancies between Vibe and client data with transparency
Hands-On Analysis
Qualification
Experience building a teamAt Vibe
Required
6-7+ years in ad tech/performance marketing at a major platform or a measurement company, with fluency in MMPs, pixels, post-backs, and attribution windows
Hands-on experience running Incrementality, Conversion Lift, Geo Lift, MMM, or MTA studies
Strong SQL skills and hands-on data exploration- you're a player-coach, not just a manager
Track record presenting data-driven recommendations directly to senior client stakeholders, using numbers to defend budget and drive revenue
Experience building a team: hiring, coaching, and scaling analysts
Ability to structure ambiguous client challenges into clear analytical projects with actionable next steps
Preferred
Known and connected in the measurement or performance marketing space
Existing relationships with measurement partners or industry contacts
At Vibe, we run on three values: Impact, Ambition, and Urgency. We tie every goal to a real business outcome, think 10x rather than settling for good enough, and move daily rather than waiting for perfect conditions.
You'll thrive here if you own outcomes without needing direction, default to action, and hold yourself to results, not effort.
This is a high-performance environment with high-performance rewards: you'll work alongside people who push you, with real ownership over hard problems in a market that's moving fast.
If that sounds like the best version of your career, we want to meet you.
