Senior Paid Search Specialist

USA - New York, NYfull timeOn Site

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senior

$100k–$115k

H1B: yes

Gen Digital Senior Paid Search Specialist responsible for managing and optimizing paid search campaigns across major business lines within the SEM channel. Focus on hands-on campaign management to drive performance, efficiency, and continuous improvement.

Responsibilities

As a Senior Paid Search Specialist, you will play a key executional role on the media team by managing and optimizing paid search campaigns across major lines of business within the SEM channel. Reporting directly to the SEM Channel Manager, you will drive measurable results through hands-on campaign management with a focus on performance, efficiency, and continuous improvement.
Execute and optimize paid search campaigns end-to-end across assigned lines of business, with a focus on revenue, efficiency, and growth.
Dedicate the majority of your time to hands-on SEM execution, including keyword management, bidding, ad copy, and landing page optimization.
Monitor campaign performance daily, identify trends, and take swift action to protect and improve results.
Manage your monthly Paid Media budgets ensuring alignment to revenue and GPM (Gross Profit Margin) targets.
Provide recommendations and execute strategies for bidding, ad copy, campaign structuring, targeting, and other facets of inventory management.
Effectively navigate the promotion of offers that have compliance and targeting requirements.
Communicate effectively to the team on reporting, results, and strategic initiatives and growth opportunities.
Use data to guide decisions and action in order to scale revenue and GPM for this channel.
Work closely with cross-functional teams, including product, design, content, and analytics, to optimize channel performance.

Qualification

EducationExperienceInterview ProcessHiring Manager InterviewTake Home AssessmentHiring Team InterviewFinal Interview

Required

Education: Bachelor’s degree in Marketing, Digital Media, or a related field.
Experience: 5+ years of hands-on SEM experience with proven success managing $5M+ annual budgets.
Interview Process:
Hiring Manager Interview
Take Home Assessment
Hiring Team Interview
Hiring Team Interview
Final Interview

Benefits

Vision
Wellness

Company

Gen Digital

View company page

10000+ employees

Industrial

Founded 1892

Source: ashby

Active within the past hour

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Must-Have Skills for This Role

SEMPaid SearchKeyword ManagementBiddingAd CopyLanding Page Optimization

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Senior Paid Search Specialist at Gen Digital · LumiJobs