Principal Analyst - Marketing Measurement & Growth at Gen Digital · LumiJobs

Responsibilities

We're seeking a Principal Analyst to join the MoneyLion Marketing Analytics team and take ownership of high-visibility measurement and decisioning work across our growth analytics function. You'll own ambiguous, first-of-kind measurement problems end to end — from business question through analysis design, execution, and leadership-ready readout — across lifecycle engagement, campaign performance and spend efficiency, marketplace funnel conversion, new media channels, and customer value.
This is a hands-on senior IC role with real scope: you'll operate as a measurement leader across functions, partnering directly with the analytics lead, data analysts, data scientists, and senior stakeholders in marketing, product, and finance. You'll raise the team's analytical bar through mentorship and review, with the opportunity to grow in scope as the function expands.
Own high-visibility analytics initiatives end to end — framing ambiguous business questions, designing the analysis, executing hands-on, and delivering decision-ready readouts to senior leadership
Lead measurement design for major marketing investments: holdout and geo-test design, incrementality analysis, and rigorous test readouts for new and emerging media channels
Serve as the measurement partner to marketing, lifecycle, and marketplace stakeholders — translating business definitions into data definitions, and capturing use cases and edge cases as explicit measurement logic and guardrails
Build decision-ready analyses and reporting for core business concepts such as campaign performance, customer journey, revenue attribution, CAC/ROAS, and customer value
Uphold standards for analytical rigor, QA, and metric governance — ensuring leadership-facing numbers are accurate, explainable, and reproducible
Write production-quality SQL and contribute to the team's dbt models and reporting foundations where needed
Raise the team's analytical standards through review, reusable patterns, and mentorship of analysts
Identify recurring data and measurement issues and design durable, scalable fixes rather than one-off patches
Use AI tools to accelerate analysis, QA, and documentation — and help build the workflows that make the team's output faster and more trustworthy

Principal Analyst - Marketing Measurement & Growth

Responsibilities

Qualification

Required

Benefits

Company

Gen Digital

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