Product Marketing Manager

San Francisco · Remotefull timeRemote

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senior

$160k–$200k

H1B: no

Outset The Product Marketing Manager at Outset owns go-to-market strategy, positioning, and product storytelling. This role partners with Product, Sales, and Customer Success to translate product value into compelling messaging and drive market adoption.

Responsibilities

Drive awareness and adoption of our product through compelling narratives and expert storytelling
Develop and execute go-to-market (GTM) plans for new product launches and feature enhancements.
Own product messaging, positioning, and competitive differentiation across channels.
Conduct market research and customer insights work to uncover needs, trends, and growth opportunities.
Create enablement materials (decks, one-pagers, playbooks) to arm Sales and Customer Success with clear, effective messaging to drive pipeline and customer adoption.
Partner closely with content to ensure our product marketing and content marketing strategies are aligned–and create content where needed.
Partner closely with growth to create content and messaging for email drip campaigns throughout the customer lifecycle.
Ensure customers are a key part of all of our content, and create customer-specific content to support sales.
Deeply understand the competitive landscape and rigorously train the team on our differentiators + how to competitively sell / inform product decisions to differentiate further
Implement modern tools, AI, and workflows for product, ecosystem, campaign, and content marketing, including demos, videos, resources, etc.

Qualification

Strong understanding of buyer journeysExcellent storytellingExperience at a fast-paced start-upFounding PMM experience

Required

4–7 years of experience in product marketing, ideally in B2B SaaS or technology environments.
Proven success managing full-cycle product launches or go-to-market initiatives.
Strong understanding of buyer journeys, market segmentation, and competitive analysis.
Excellent storytelling, writing, and presentation skills.
Highly collaborative and comfortable working with cross-functional teams.
Comfort with and/or ability to quickly learn these tools for competitive intelligence, content creation/video, sales enablement, design, etc.
Experience at a fast-paced start-up