Webflow Development & Web Maintenance (Primary Focus)

Front-End Web Development: Serve as the technical owner of the AnswersNow website, using modern JavaScript and HTML inside Webflow to build, maintain, and optimize custom landing pages, dynamic content sections, and user interactions.

MarTech Tagging & Pixel Management: Manage and implement tracking pixels, custom scripts, and event tags across the entire site using Google Tag Manager (GTM), ensuring flawless conversion tracking for Google Ads and Meta Ads.

Conversion Rate Optimization (CRO): Design, build, and execute structured A/B tests (for headlines, page layouts, and user flows) to continuously improve the conversion rate of web traffic into active clinical leads.

CRM & HubSpot Integration

HubSpot CRM Pipeline Ownership: Own the technical integration between Webflow and HubSpot, ensuring all user activities, form submissions, and lead statuses map perfectly and instantaneously.

Lead Capture & Form Building: Design, build, and test high-converting, smart lead capture forms that capture key demographic and insurance details without creating friction for families.

SQL/Python Pipelines & The Lead Tracker

Pipeline Automation: Maintain and build automated data pipelines using SQL, Python, or Databricks to aggregate marketing, CRM (HubSpot), and internal portal data into the central AnswersNow Company Lead Tracker.

Strategic Insights Autonomy: Deeply analyze lead volume, CAC trends, channel velocities, and B2B provider referral patterns to proactively pitch optimization ideas and budget shifts directly to the CCO.

Sales Operations & Incentive Management

Sales Performance Support: Analyze sales representatives' performance against their specific incentive and commission plans to ensure alignment with commercial goals for discussion with sales leadership.

Marketing Business Intelligence Analyst

Responsibilities

Qualification

Required

Preferred

Company

Answersnow

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