Responsibilities

You'll spend your days packaging our insurance and security expertise into content and assets for brokers, building multi-touch campaigns in HubSpot, supporting field activations, and creating sales enablement materials that translate our category-leading InsurSec value proposition into broker-friendly messaging. You'll manage the full lifecycle of our broker marketing program, such as direct outreach, webinars, lifecycle marketing, field marketing and events, and enablement, including one-pagers, updating pitch decks, drafting email sequences, and collaborating with teams across the business to ensure brokers have the tools and knowledge they need to position At-Bay effectively.
How you'll make an impact:
Complete onboarding on At-Bay's InsurSec approach, insurance product suite (Cyber, Tech E&O, MPL), and competitive positioning
Take ownership of broker campaigns and digital marketing for our insurance organization
Do a deep dive on our marketing tech stack and analytics platforms to audit existing lifecycle campaigns and sales enablement materials to identify quick-win updates to improve performance and/or refresh outdated content
Build relationships with key cross-functional partners in underwriting, sales, and security who'll serve as subject matter experts and content collaborators
Take ownership of event marketing – managing the broker event calendar, leading vendor contracting and gifting programs, and providing support for broker engagements
Own end-to-end broker marketing program strategy and execution
Establish a standardized process and toolkit for translating marketing thought leadership into underwriter-ready content — including social posts, email snippets, and one-pagers—that enables underwriters to consistently share relevant insights with their broker networks
Launch integrated campaigns across email, social, webinars and UW enablement that drive measurable broker engagement
Manage the insurance marketing social media content pipeline and execution in partnership with our social media contractor
Build feedback loops with sales and underwriting teams to measure sales enablement effectiveness and continuously improve content based on broker response and win rates

Senior Marketing Manager, Insurance at Atbayjobs · LumiJobs

Senior Marketing Manager, Insurance

Responsibilities

Company

Atbayjobs

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