Senior Demand Generation Manager at Builder Prime · LumiJobs

Responsibilities

This is a remote position open to candidates authorized to work in the US without visa sponsorship, who presently reside in the US. There is a preference for candidates in states where we already have Builder Prime employees; California, Colorado, Florida, Georgia, Idaho, Indiana, Nebraska, New York, Ohio, Oregon, Texas, Utah, Virginia, Washington, and Wisconsin. Builder Prime has an office in the greater Denver metro area (Westminster) that some of the sales team works out of.
We are seeking a Senior Manager of Demand Generation and Growth Marketing to help manage and grow Builder Prime's demand engine. This is a hands-on individual contributor role that blends planning and execution. You will carry a sourced-pipeline number, diversify how we generate demand, sharpen the path from lead to closed deal, and pull our lead mix upmarket toward the customers we most want to win. You will set and run the day-to-day plan and work closely with our agency and operations partners on execution, in partnership with marketing leadership on strategy. The role starts with a demand generation mandate and has room to grow into broader, full-funnel growth as the function matures. This role reports to the SVP of Marketing.
Demand Engine and Pipeline: Manage the demand generation plan and contribute to the sourced-pipeline number that feeds sales. Recommend the channel mix and budget allocation, and run the day-to-day of the engine, measured on pipeline, cost per lead, cost per MQL, channels launched and optimized, and campaign throughput. You set and manage the plan while marketing leadership holds overall strategy and final spend approval.
Paid Channels and Optimization: Diversify demand beyond paid search into new channels including LinkedIn, paid social, TikTok, retargeting, bumper video, and intent and review platforms such as Gartner and G2, then optimize relentlessly for efficiency and pipeline contribution. Work closely with our paid media agency partner, briefing campaigns and managing performance, while the hands-on campaign setup and trafficking run through the partner.
Lead-to-Sale Orchestration: Own and fix the flow from lead to sale and the handoff to sales, cut by audience across SMB, mid-market, and enterprise, and by product interest. Partner closely with the SDR and sales teams on follow-up cadence and service-level agreements to ensure no qualified lead falls through the cracks, and serve as the connective tissue that keeps demand generation, operations, and sales aligned.
ABX and ICP Targeting: Support and help grow an account-based (ABX) motion against our target-account list, and shift our lead mix upmarket toward ideal-customer-profile accounts and away from poor-fit, sub-scale leads. You contribute to the targeting logic and account selection, meaning who we go after and why, while marketing operations owns the hands-on list building, sequencing, and technical execution. Strategy and targeting live here; the build stays with ops.
AI in the Demand Engine: Put AI to work on demand generation problems, not just on drafting. Within 90 days, we expect working AI-assisted workflows that you own: Think, scoring target accounts against our ICP at volume, enriching list data, mining sales calls for the triggers that precede a purchase, and reporting that answers what our dashboards do not. Builder Prime runs on Claude, with training from your first week.
5+ years of experience in demand generation or growth marketing, preferably at a high-growth B2B SaaS company.
A track record of owning a pipeline or MQL/SAL/SQL number and hitting it, with a goal- and KPI-driven, ROI-focused mindset.
Hands-on experience planning and managing paid media channels (paid search, LinkedIn, paid social, retargeting, video, and intent platforms such as Gartner & G2) and directing agencies or vendors against a budget.
Experience with account-based marketing or ABX, including how to define target accounts and coordinate air cover with sales.
Strong command of marketing funnel and pipeline metrics (MQL, SQL, conversion rates, cost per lead, and cost per MQL), and comfort using attribution to prove sourced pipeline.

Senior Demand Generation Manager

Responsibilities

Qualification

Required

Benefits

Company

Builder Prime

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