Product Manager, Growth at Bobbie · LumiJobs

Responsibilities

We're looking for a Product Manager to join the core team responsible for Bobbie's end-to-end digital customer journey, reporting to our Director of Product Management, DTC Growth.
You'll own growth initiatives across the funnel—from landing pages and PDPs to cart, checkout, subscription, personalization, AI-powered experiences, and whatever comes next. You'll turn customer and business problems into hypotheses, experiments, and shipped experiences that make it easier for parents to discover, choose, and stay with Bobbie while driving measurable growth for the business.
We're looking for someone with range: a PM who loves getting close to the work, digging into customer behavior, partnering with Design and Engineering, and turning ideas into experiences that ship—but who also naturally looks beyond what's directly in front of them. You'll stay close to how customer expectations, technology, AI, commerce, and digital discovery are evolving and bring a point of view on what those shifts could mean for Bobbie.
This is an opportunity to help bring that vision to life while continuously uncovering ways to make the experience smarter, more personalized, and built to scale.
Own growth initiatives across the customer journey. Lead projects across acquisition, education, consideration, purchase, and subscription—turning opportunities into experiences that improve the customer journey and drive measurable growth.
Run the experimentation engine. Take tests from hypothesis through execution: identify opportunities, develop hypotheses, partner with Data, Design and Engineering, launch experiments, analyze results, and turn learnings into what comes next.
Turn customer behavior into action. Use data, research, session recordings, and customer feedback to understand where there is friction and prioritize improvements across the funnel.
Look around corners. Stay ahead of shifts in DTC, subscription commerce, AI, personalization, and digital discovery—translating emerging customer behaviors and capabilities into ideas worth exploring for Bobbie.
Build for what's next. Think beyond the immediate solution, identifying how the experiences and capabilities we build today can help Bobbie's DTC and subscription business continue to scale and evolve.
Be a true cross-functional partner. Work fluidly across Growth, Platform, Engineering, Design, Brand, Creative, Lifecycle, Customer Care, Operations, Regulatory, and Data to move work from idea to impact.
Share the "so what." Clearly communicate performance, experiment results, customer insights, and recommendations—what we learned, what it means, and what we should do next.
How We'll Measure Success

Qualification

Strong analytical instinctsStrong product and customer judgmentTechnical and design fluencyCuriosity about what's nextBonusYou’re inspired by our core valuesBe Radical - We are change makers

Required

Extensive experience in product management, digital product, ecommerce, or similarly hands-on roles, with a track record of shipping experiences that drove meaningful customer and business outcomes.
Deep growth and experimentation experience. You understand ecommerce funnels and know how to turn customer problems into hypotheses, design thoughtful experiments, measure impact, and apply the learnings to what comes next.
Strong analytical instincts. You're comfortable digging into CVR, AOV, funnel progression, checkout and subscription performance using tools like Google Analytics, Fullstory, or similar—and your instinct is to keep digging until you understand the "why."
Strong product and customer judgment. You start with the customer, think in problems rather than features, and know when something needs more research, when it should be tested, and when we should simply build it and move.
Technical and design fluency. You can work closely with Engineering and Design, understand constraints and tradeoffs, participate meaningfully in solution design, and get into the details when the work calls for it. Familiarity with tools like Figma, and Asana is a plus.
Curiosity about what's next. You actively explore how AI, emerging technology, personalization, subscription commerce, SEO/AEO, and changing customer behaviors could create new opportunities—and can separate meaningful shifts from shiny objects.
Exceptional cross-functional partnership. You build trust quickly, communicate clearly, and can move fluidly across Engineering, Design, Data, Brand, Creative, Lifecycle, Customer Care, and Marketing to move work forward.
Comfort operating with speed and ambiguity. You're proactive, low-ego, and comfortable creating structure where it doesn't yet exist. You can move with urgency, stay close to the details, and still make space to think beyond what's directly in front of you.
Bonus: Experience in CPG, subscription commerce, regulated categories, Shopify, or Recharge.
You’re inspired by our core values:
Be Radical - We are change makers, rule breakers and stigma shakers. We are unapologetically bold and use our megaphone for good.
Nurture the Tension - Parenthood is full of healthy tension, and so is building a company. We embrace the unknowns, practice humility and are a culture of learners.

Product Manager, Growth

Responsibilities

Qualification

Required

Benefits

Company

Bobbie

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