Intercom Principal Product Marketing Manager at Intercom owns industry and segment-specific messaging and campaign materials for Fin's AI customer agent. Drives sales enablement and competitive strategy focused on Enterprise segment.
Responsibilities
You'll own how Fin shows up for specific industries and segments - translating our audience cohorts into sharp, vertical- and segment-specific messaging, and building the core bill of materials that brings it to life: web pages, demos, sales decks, sales plays, and campaign messaging. You'll own the Enterprise segment story, including the 'trust' messaging that enterprise buyers need, and partner with sales to feed real enterprise requirements back into R&D. And you'll own campaign messaging and demand gen support - defining audience targeting and co-creating campaign journeys that convert.
Define industry messaging from our audience cohorts, and build the core bill of materials for priority industries - web landing pages, demos, sales decks, sales plays, and campaign messaging
Own Enterprise segment product marketing - build the segment messaging and bill of materials (sales deck, web, plays), including the core 'trust' story enterprise buyers need
Partner with the sales team to understand enterprise customer requirements and feed them back into R&D
Support campaign messaging and demand gen support - define audience targeting, build the campaign messaging, and co-create campaign journeys with DG and integrated marketing, where you own the messaging and they own channel and execution
Create frameworks that give reps a sharper way into multi-stakeholder deals - flexing across industries, segments, and personas without losing the platform story
Test whether messaging is working - through field feedback, conversion signals, and rep confidence - and iterate quickly
Qualification
You've done this before6+ years in product marketingYou think and write with precision
Required
This role is for someone who is a hybrid: part strategist, part storyteller, part technologist. You move between customer insight, product detail, competitive analysis, and creative expression without friction.
You've done this before
6+ years in product marketing, solutions marketing, or industry/segment marketing at a B2B SaaS company
You've built industry or vertical messaging and the assets to support it, and can speak to what landed in market and why
You've owned Enterprise or segment marketing — including the trust, security, and requirements story that enterprise buyers demand
You've partnered closely with demand gen and campaigns — owning the messaging while they own channel and execution — and shipped campaigns that converted
You've operated where product ships faster than messaging can keep up, and found a way to move at that pace without losing quality
You think and write with precision
Excellent written communication — you write crisp briefs, sharp narratives, and synthesis memos that drive alignment, and you can write for a VP of CX and a sales rep in the same week
Strong editorial judgment — you know the difference between a sharp positioning statement and marketing language that means nothing
You push back on vague claims and force specificity — in your own work and in others'
