Affinitiv The Director of Lead Generation leads strategy and execution of marketing programs to attract, engage, and generate qualified leads. This role owns systems, campaigns, and channel performance to drive pipeline creation.
Responsibilities
Lead Generation & Demand Creation (Primary Focus)
Own and execute a top-of-funnel demand generation strategy to increase lead volume and pipeline contribution.
Develop multi-channel acquisition campaigns across channels such as:
Paid digital (search/social/display)
Content marketing and SEO
Webinars and virtual events
Email nurture and lead magnet programs
Partnerships/co-marketing (as applicable)
Create compelling messaging and campaign offers optimized for conversion at each step of the funnel.
Performance Marketing & Channel Optimization
Manage and optimize campaign performance using KPIs such as:
CTR, CPL, MQL rate, lead-to-MQL conversion
Qualification
Strong knowledge ofMarketing automation and CRM reportingExperience managing budgetsExperience in B2B SaaSHands-on experience with tools such asHubSpot / Marketo / Salesforce / etcGoogle Analytics & reporting dashboardsAds platforms (Google AdsKPIs / Success MeasuresLead volume and cost per lead (CPL)
Required
5+ years of marketing experience with at least 2+ years in demand generation / performance marketing leadership.
Proven success driving top-of-funnel lead generation with measurable outcomes.
Strong knowledge of:
Demand gen funnel mechanics (awareness → MQL)
Paid acquisition and conversion rate optimization
Marketing automation and CRM reporting
Demonstrated ability to translate performance data into strategy and execution.
Experience managing budgets, vendors, and cross-functional stakeholders.
Preferred
Experience in B2B SaaS, services, or technology (industry dependent).
Familiarity with ABM or hybrid demand-gen models (if applicable).
