B2B Marketing Specialist, HR Tech

Remotefull timeRemote

Apply on Employer Site

mid

$80k–$95k

H1B: no

Clasp Group B2B Marketing Specialist responsible for executing marketing campaigns and event logistics to drive demand from employers using Clasp Talent. Produce polished content and manage HubSpot campaigns using AI tools.

Responsibilities

Produce polished, on-brand content for a senior employer audience, including one-pagers, decks, ads, webinar slides, social graphics, emails, and landing page copy
Coordinate paid campaigns and build sales enablement materials that help our sales team generate and close employer demand
Own event logistics end to end for conferences and employer-facing events, including vendor coordination, shipping, registration, memberships, and sponsorships, all coordinated remotely, and keep attendees informed and set up for success
Build, QA, and launch HubSpot campaigns, emails, and landing pages; manage lists, UTMs, and tracking; and keep CRM data clean
Use AI tools daily to create content, light design, and copy faster and more independently, while keeping quality and brand from drifting
Build and maintain repeatable checklists and SOPs so events and campaigns run smoothly every time
Partner with sales, website, and outside vendors or firms to keep deliverables moving and stakeholders informed
Manage day-to-day projects with our PR firm on press and content initiatives
Support our content and thought-leadership pipeline on workforce and talent topics

Qualification

Ability to produce polishedHighly organizedDailyStartup experience is a plusA background in HR techWhat We Give In ReturnHealth benefits (healthFlexible PTO policy

Required

2-4 years of marketing experience in a specialist, coordinator, or associate role, ideally on a lean or in-house team
Ability to produce polished, on-brand content in both design and copy. You might be stronger in one, but you can ship both
Highly organized, detail-oriented, and self-sufficient. You're comfortable managing multiple projects across teams with minimal oversight
Daily, hands-on user of AI tools in your work
Comfortable with up to 20% travel for team time and occasional event coverage
HubSpot (or similar CRM) familiarity and event management experience are a plus, not required; we'll train you
Startup experience is a plus, not required, if you bring high agency and flexibility
A background in HR tech, talent, or healthcare workforce is a plus
What We Give In Return
Competitive cash and equity compensation
Health benefits (health, dental, & vision)
Flexible PTO policy