B2B Marketing Specialist, Higher Ed

Remotefull timeRemote

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mid

$80k–$95k

H1B: no

Clasp Group B2B Marketing Specialist executing marketing campaigns and event logistics for Clasp Student Finance to support school partners. Produce compliant student-facing materials and manage HubSpot campaigns using AI tools.

Responsibilities

Produce polished, on-brand content for a senior higher education audience, including one-pagers, decks, ads, webinar slides, social graphics, emails, and landing page copy
Create compliant student-facing materials in partnership with our compliance team, so school partners can promote their loan programs with confidence
Support our thought-leadership pipeline, including op-eds and policy pieces on college affordability and student lending
Own event logistics end to end for conferences and school-partner events, including vendor coordination, shipping, registration, memberships, and sponsorships, all coordinated remotely, and keep attendees informed and set up for success
Build, QA, and launch HubSpot campaigns, emails, and landing pages; manage lists, UTMs, and tracking; and keep CRM data clean
Use AI tools daily to create content, light design, and copy faster and more independently, while keeping quality and brand from drifting
Build and maintain repeatable checklists and SOPs so events and campaigns run smoothly every time
Partner with sales, website, compliance, and outside vendors or firms to keep deliverables moving and stakeholders informed
Manage day-to-day projects with our PR firm on press and content initiatives

Qualification

Ability to produce polishedHighly organizedDailyStartup experience is a plusA background in higher educationWhat We Give In ReturnHealth benefits (healthCommuter benefits

Required

2-4 years of marketing experience in a specialist, coordinator, or associate role, ideally on a lean or in-house team
Ability to produce polished, on-brand content in both design and copy. You might be stronger in one, but you can ship both
Highly organized, detail-oriented, and self-sufficient. You're comfortable managing multiple projects across teams with minimal oversight
Daily, hands-on user of AI tools in your work
Comfortable with up to 20% travel for team time and occasional event coverage
HubSpot (or similar CRM) familiarity and event management experience are a plus, not required; we'll train you
Startup experience is a plus, not required, if you bring high agency and flexibility
A background in higher education, student lending, or financial services is a plus
What We Give In Return
Competitive cash and equity compensation
Health benefits (health, dental, & vision), 401k
Commuter benefits