Responsibilities

Define and drive the strategic vision, positioning, and growth roadmap for the agency's influencer and creator practice
Establish and evolve agency-wide frameworks, playbooks, measurement standards, and best practices that elevate the quality and consistency of influencer work across all accounts
Serve as the agency's foremost expert on the creator economy, providing thought leadership internally and externally on emerging platforms, partnership models, creator compensation trends, and cultural shifts
Champion innovation across the practice, including emerging areas such as AI search visibility, LLM optimization, social commerce, affiliate models, and creator-led brand building, and translate these into new client offerings
Represent the agency externally through industry panels, awards juries, press commentary, bylined content, and conference speaking opportunities
Partner with executive agency leadership on cross-practice integration, ensuring influencer and creator strategy is embedded across PR, social, paid media, experiential, and creative offerings
Serve as senior strategic counsel to C-suite and executive-level clients across a portfolio of Fortune 500 and high-growth consumer brands
Lead the development of large-scale, integrated influencer and creator programs spanning earned and paid creator partnerships, celebrity and talent deals, ambassador programs, always-on creator communities, and tentpole cultural moments and launch events
Guide high-stakes talent strategy and negotiation, including celebrity partnerships, long-term ambassadorships, and complex multi-party deals involving talent agencies, media organizations, and rights holders
Translate brand objectives, audience insights, and cultural trends into breakthrough strategies that deliver measurable business outcomes across awareness, engagement, search lift, follower growth, sales, and earned media value
Elevate measurement and insights as a strategic differentiator, ensuring programs are built around clear KPIs and that performance narratives strengthen client relationships and inform future investment
Serve as the senior escalation point for assigned accounts, ensuring client satisfaction, retention, and long-term partnership health

Qualification

Anticipate clientAgency experience requiredProven ability to drive agency growthA portfolio of high-impactIndustry recognition (eExperience building

Required

Oversee risk management across creator partnerships, including vetting standards, FTC compliance, contract terms, and brand safety protocols
Anticipate client, program, and team challenges before they escalate, and implement solutions that protect both the work and the relationship
12+ years of experience in influencer marketing, creator strategy, social media, and integrated communications, with deep hands-on and leadership experience building influencer programs for global consumer and technology brands
Agency experience required, with a track record of leading large, complex account portfolios across multiple clients, teams, and priorities, ideally with oversight of $10M+ in annual revenue
Demonstrated success serving as executive strategic lead and senior counsel to C-suite clients at Fortune 500 and category-leading brands
Proven ability to drive agency growth, including winning new business, expanding existing client relationships, and developing new revenue-generating offerings
Extensive experience across the full spectrum of creator partnerships, including earned and paid influencer programs, celebrity and talent negotiations, brand ambassadorships, micro-creator and UGC ecosystems, affiliate and commerce-driven programs, and large-scale creator communities
A portfolio of high-impact, measurable work, such as major product launches, tentpole cultural activations, creator events, and always-on programs, with results spanning impressions, earned media value, engagement, search lift, and sales
Industry recognition (e.g., Shorty, MarCom, PRWeek, or comparable awards) or equivalent evidence of best-in-class creative and strategic work
Sophisticated understanding of influencer measurement and analytics, with the ability to build KPI frameworks, translate performance into executive-level insights, and connect creator investment to business outcomes
Fluency in the evolving creator economy and marketing technology landscape, including influencer platforms (e.g., CreatorIQ, Traackr, Tagger), social analytics tools, paid amplification, and emerging areas such as AI-driven search visibility and LLM brand optimization
Experience building, managing, and developing teams of 5+ direct reports, including managers of managers, with a demonstrated commitment to mentorship and talent development

Senior Vice President, Influencer & Creator Strategy at 5wpr · LumiJobs

Senior Vice President, Influencer & Creator Strategy

Responsibilities

Qualification

Required

Benefits

Company

5wpr

More roles at 5wpr