Footprint Demand Generation Manager at Footprint responsible for paid acquisition strategy and execution across LinkedIn and Google. The role focuses on building demand generation programs and tying marketing events to pipeline outcomes.
Responsibilities
Footprint's marketing has been built from the top of the funnel down. Brand, field events, and product marketing came first, because in a new category the name buyers trust is the one they call. That work is now in motion: a new brand, a Series B, and a full calendar of industry events across the US and Europe.
That changes what the rest of the funnel has to do. A compliance leader meets us at a conference, then goes looking: Google, LinkedIn, and AI assistants like ChatGPT, before they ever book time with sales. Each of those moments either gets captured and nurtured into pipeline or gets lost. Paid search, paid social, SEO and AEO, and lifecycle email have no full-time owner today. That's this role.
You'll build these programs from the first campaign, and you'll inherit one real problem on day one: we invest heavily in events and brand, and we can't yet tie each one to the pipeline it produced. Closing that gap is yours. Our audience is sophisticated and discerning, so every touchpoint - an ad, an email, a landing page - has to reflect that with creativity, originality, and elegance.
We build AI agents for a living, and we expect demand gen to run that way too. You'll work in tools like Claude and Clay every day, and when a task repeats, you'll build the agent or automation that does it.
You'll report directly to our VP of Marketing, Elisabeth Falvey.
Paid acquisition. Strategy, budget, and execution across LinkedIn and Google, plus whichever channels earn a test. Our buyers are a narrow, senior audience at banks and fintechs, so targeting and creative do more work than spend. You run the campaigns yourself and decide where the next dollar goes
Search, SEO, and AEO. Build the pages, content, and technical fixes that make Footprint the answer when a compliance leader searches for, or asks an AI assistant about, clearing an alert backlog or automating a compliance program. You set the roadmap and work with the team that builds our site to ship it
Lifecycle and email. Design the journeys from first touch to sales conversation: nurture tracks, webinar and content programs, and re-engagement. You build them, test them, and rewrite them until they convert. Post-event follow-up belongs to our events team, and you'll have a say in it
Funnel performance. Own conversion from ad click to landing page to booked meeting. Find where qualified buyers drop off and fix it, working with design on campaigns and pages that hold up in front of a skeptical audience
Measurement and attribution. Build the reporting and attribution framework with analytics, starting in HubSpot, so we can say what each channel, campaign, and event contributed to pipeline. That includes brand and field programs that drive halo instead of last-click
Budget, reporting, and sales alignment. Manage the demand gen budget and present performance and plans to leadership on a regular cadence. Run the feedback loop with sales and post-sales so targeting, messaging, and lead handoff keep getting better
HubSpot · LinkedIn Campaign Manager · Google Ads · Framer
Qualification
You are an owner - self-directedYou are curious about AIYou are collaborativeSuccess Looks Like90 Days1 YearWhy Join FootprintMassive impactOwn meaningful workReal growth opportunity
Required
You thrive in fast-paced environments and are energized, not exhausted, by ambiguity
You are an owner - self-directed, resourceful, and comfortable making decisions without a playbook
You care about craft - the details matter to you, from ad copy to the follow-up email
You are curious about AI, financial regulation, and the infrastructure that makes modern finance work
You are collaborative, organized, and genuinely kind to the people you work with
Success Looks Like
90 Days: Paid and lifecycle programs are live and on a steady test cadence, and sales can see which campaigns produced which meetings. Demand gen questions get routed to you
1 Year: Demand gen is a predictable source of qualified pipeline with a known cost per opportunity by channel, and we can say what our events and brand investment returned
Why Join Footprint
Massive impact, fast: You'll work on projects that shape company direction, not analysis that gets shelved.
Own meaningful work: From day one, you'll have direct ownership over strategic initiatives that drive the business forward.
Real growth opportunity: Promotion timelines depend on performance: the harder you work, the quicker you'll get promoted.
