Senior Product Marketing Manager, Vertical Solutions at Cresta · LumiJobs

Responsibilities

We’re looking for an exceptional Senior Product Marketing Manager, Vertical Solutions to own and scale Cresta’s positioning, messaging, and GTM strategy across a portfolio of industries, led by Travel & Hospitality and Telecommunications. This is not a single-vertical role. It’s for a solutions marketer who has worked inside a mature, multi-industry go-to-market motion and knows how to build vertical marketing as a repeatable system: one that gives each industry a sharp, credible story and scales as Cresta adds more. You’ll report to the VP of Product Marketing and play a critical role in how Cresta positions, sells, and grows across several of its most important verticals.
You’ll own the development and continuous refinement of Cresta’s positioning and messaging for Travel & Hospitality, Telecommunications, and more, translating our platform capabilities into clear, differentiated industry narratives that resonate with buyers, operators, and executives in each
You’ll build the repeatable vertical playbook (a common framework for industry narratives, personas, use cases, proof points, and enablement) and apply it across the covered verticals, so each gets high-quality coverage and new verticals can be added efficiently
You’ll help establish Cresta as a thought leader in each covered industry, shaping the market conversation around the future of AI-powered customer experience through strategic content, industry events, analyst engagement, and customer storytelling
You’ll develop and maintain deep buyer personas for each covered vertical, advancing our internal understanding of industry-specific pain points, priorities, and decision dynamics to ensure our messaging drives relevance and confidence in deals
You’ll partner closely across product, sales, solutions, and marketing, serving as the connective tissue to build and execute industry-specific go-to-market strategies that accelerate pipeline and revenue growth
You’ll bring new product capabilities and innovations to market through an industry lens, leading vertical launches and creating the sales enablement and supporting materials needed to drive adoption and impact
Your deep understanding of how our wins and losses vary by industry, use case, and buyer will give you a data-driven point of view to influence roadmap priorities, sharpen our positioning, and guide where Cresta deepens its vertical investment over time
You love to move fast, get your hands dirty, and solve open-ended problems, balancing strategic thinking with hands-on execution to help Cresta win across complex, high-impact industries

Senior Product Marketing Manager, Vertical Solutions

Responsibilities

Qualification

Required

Preferred

Benefits

Company

Cresta

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