Cresta Senior Product Marketing Manager, Healthcare at Cresta owns and scales positioning, messaging, and GTM strategy for the Healthcare industry. This role shapes industry narratives and leads vertical launches to drive adoption and impact.
Responsibilities
We’re looking for an exceptional Senior Product Marketing Manager, Healthcare to own and scale Cresta’s positioning, messaging, and GTM strategy for the Healthcare industry. This role reports to the VP of Product Marketing and will play a critical role in shaping how Cresta positions, sells, and grows in one of our most strategic verticals.
You’ll own the development and continuous refinement of Cresta’s positioning and messaging for the Healthcare industry, translating our platform capabilities into clear, differentiated industry narratives that resonate with buyers, operators, and executives at payers, providers, DSOs, and retail health organizations
You’ll help establish Cresta as a thought leader in Healthcare, shaping the market conversation around the future of AI-powered patient and member experience through strategic content, industry events, analyst engagement, and customer storytelling
You’ll develop and maintain deep buyer personas, advancing our internal understanding of Healthcare-specific pain points, priorities, compliance requirements, and decision dynamics to ensure our messaging drives relevance and confidence in deals
You’ll partner closely across product, sales, solutions, and marketing, serving as the connective tissue to build and execute Healthcare-specific go-to-market strategies that accelerate pipeline and revenue growth
You’ll bring new product capabilities and innovations to market through a Healthcare lens, leading vertical launches and creating the sales enablement and supporting materials needed to drive adoption and impact
Your deep understanding of what drives our wins and losses across Healthcare will help you provide a data-driven point of view to influence product roadmap priorities, sharpen our positioning, and optimize our vertical strategy over time
You love to move fast, get your hands dirty, and solve open-ended problems, balancing strategic thinking with hands-on execution to help Cresta win in Healthcare
Qualification
Bachelor’s degree in MarketingExperience in hypergrowth scale-ups
Required
At least 7 years of product marketing or solutions marketing experience, with deep domain knowledge of the Healthcare industry (payer, provider, or both)
Domain expertise in the regulatory and compliance considerations that shape how Healthcare organizations evaluate and adopt AI
Experience managing cross-functional or cross-team projects
Excellent communication skills and comfortable presenting in executive-level settings
Excellent research skills and experience producing data-driven market analysis
Bachelor’s degree in Marketing, Business Administration, a related technical field, or equivalent practical experience
Preferred
Experience in software categories related to contact centers, customer experience, and AI Agents
Operational experience in Healthcare patient access, member services, or revenue cycle
