Serve as the day-to-day strategic and executional lead across Coach and Campari, with an approximately 50/50 allocation of responsibilities

Lead talent strategy and buying, prioritizing A-list celebrities and culturally relevant partnerships rather than standard influencer-led programs

Develop strategic entertainment and cultural marketing recommendations that connect brand objectives with talent, content, and partnership opportunities

Leverage existing relationships with talent representatives, entertainment partners, and cultural tastemakers to identify and secure high-impact opportunities

Lead talent negotiations and partnership management, including deal structuring, contract redlines, and direct communication with representatives and legal teams

Oversee end-to-end talent campaigns, from strategy and creative development through production, content delivery, activation, and results review

Integrate talent partnerships with content strategy and product placement to create cohesive, brand-relevant campaigns

Collaborate with internal teams to identify and vet celebrity, creator, entertainment, and cultural partnership opportunities aligned with campaign objectives

Manage timelines, budgets, deliverables, production logistics, and internal and external communications across multiple workstreams

Build and present compelling decks that clearly articulate strategic recommendations, creative concepts, talent choices, and activation plans

Maintain a deep understanding of entertainment, digital culture, emerging online trends, and competitive activity to inform client recommendations

Lead weekly client calls and meetings, establish agendas, manage follow-ups, and ensure accountability

Director, Talent Partnerships & Entertainment Marketing

Responsibilities

Qualification

Preferred

Company

United Talent Agency

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