In the early months, you will be close to the work: operating the platform, shaping test briefs and making content calls alongside the team, while you hire the people to take on more of the day-to-day work.

Where we are today

CRM at Neko is at an early stage. Today the function is a small team running email and SMS, with the potential to implement and optimize the right messaging at every stage. We are currently implementing Braze over Q4 2026.

Neko is also scaling after its US launch – a key market for Neko, with CRM being a key factor in our success here. You will join while the foundations are being laid, with the mandate to shape them.

What You'll Deliver in the First 6–12 months

Set the long-term CRM strategy: define a multi-market vision and roadmap across acquisition, conversion, and retention, with investment cases and success measures agreed with Growth leadership.

Own the growth outcomes: be accountable for CRM's measurable contribution to bookings, rebooking, referral, and revenue, with baselines set and targets agreed with senior leadership.

Design CRM as one coherent program: nurture, lifecycle, and re-engagement working together across every live channel, with performance visible at each funnel stage.

Scale CRM for the US and beyond: build a repeatable playbook for new cities and markets, including regional compliance and localization.

Make test-and-learn the standard: set the experimentation framework and ensure results change decisions.

Build the organization: hire the first layer of the CRM function, creating a high-performing team, including leads and managers, define the structure by region, channel or lifecycle stage, and grow future leaders.

Own budget, vendors, and tooling: manage the CRM budget, stack, and vendor relationships, and make the build, buy, and prioritization calls.

Director, CRM

Responsibilities

Qualification

Required

Benefits

Company

Neko Health

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